This Black-Owned Beauty Brand Is a Breath of Fresh Air For My Dry, Lifeless Curls

This Black-Owned Beauty Brand Is a Breath of Fresh Air For My Dry, Lifeless Curls

I love a face mask. No, I don’t mean a protective mask (though I’ve got quite the collection there, too). I mean the face mask that would come to anyone’s mind if those two words were spoken before March. These skin-care treats — along with CBD baths — have been my primary form of beauty self-care while staying at home, but there’s a new player in town: A deep-conditioning hair mask I’ve recently tried and now wholeheartedly love.

You see, with a continued closure of blow-dry bars, I’ve been trying pretty much anything I can get my hands on to naturally style my hair at home. My number one complaint when air-drying is that my curls turn very frizzy at the ends if I don’t put product in, but many gels, creams, and even conditioners weigh them down so they’re limp and lifeless instead. As the icing on my sad cake, I also have a mild relaxer along with single-process color, so to say my hair is “dry” is as much of an understatement as calling 2020 “mildly disappointing” would be.

However, when I heard about Bread Beauty Supply, a Black-owned brand newly stocked at Sephora, I was intrigued by the line and what it meant for people like me with 3a-4c hair types. It turns out, not only did I love the aforementioned deep-conditioning mask for not making my waves look as lackluster as my mood, but I actually applied its hair oil three times in one day. (Yup, it’s that good.) Learn why — and see my reviews of all the Bread products I tested — ahead.

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