Queen of Customization! 22 Times Gigi Hadid Wore Her Name on Her Clothes

Gigi’s superbright custom GH-emblazoned neon sand Casetify phone case ensures she’ll never miss a call.

To ring in her golden birthday, the model (who turned 23 on April 23) slipped into something a little more comfortable. Posing alongside pal Prabal Gurung, Gigi wore a custom Juicy Couture tracksuit, featuring 2,300 Swarovski crystals that formed a golden “23” on her back and of course, spelled out “Gigi” on the front. 

Gigi grounds her retro outfit — high-waisted mom jeans and cat-eye shades — with her favorite trend, a Rebecca Minkoff top with her name embroidered on it.

The star replaced the peacock on her Morgan Lane PJ set with her name in script (then added glasses and Stuart Weitzman heels to make it very clear this is streetwear, not sleepwear).

The star ensured that she made her mark on the TommyxGigi collection, creating a bodysuit with her insignia wrapped around an anchor.

At this point, she doesn’t even have to spell out her whole name to be recognizable. (She also has the advantage of being BFF with Kendall Jenner, who can get her the hookup on Khloé Kardashian’s instantly wait-listed Good American initial hoodies.)

Even her Halloween costumes can’t be mistaken for anyone else’s: Her Cub Scout uniform came complete with a personalized tie tag (in case she gets lost in the woods, maybe?).

If a globetrotting model like Gigi ever forgets where (or who) she is after a few red eye flights, she just has to refer to her helpful Frame Denim jacket.

It’s 95° in N.Y.C., so that calls for a few light layers – just a hoodie, Neuw jeans and a Romi Basha cargo jacket with your name emblazoned across the back in block letters.

If her many jackets and shirts didn’t make it clear, this Poolside bag certainly will: the model is Hadid AF. 

When wearing Yeezys and Stan Smiths just isn’t enough Adidas for you, the only thing left to do is to request a custom, hand-painted bomber (hers is The Mighty Company) that really spells out your devotion to the brand in 2-in. high letters. 

Apparently the star made a big impression in her hashtagged Mikhael Kale cropped moto at the 2015 MuchMusic awards – because they asked her back to host in 2016. (Of her six outfit changes, though, none bore her name.) 

Yolanda and Mohamed Hadid had an assist from the guy upstairs when it came to their supermodel daughter – as this custom Bella Freud sweater can attest.

If you pass the star on the street and do a double-take too late, this Mother x Jacquie Aiche chambray top will confirm that yes, that was her you saw.

Of course, she could always spare you the second look by wearing one of her many bombers that announces her presence on the front lapel.

Like this one, for example.

Or this one!

For her initial (get it?) foray into the world of personalization, the star sported her monogram on a tiny perforated Proenza Schouler bag.

One plus for wearing your name across your back, like she did in this Dresshirt button-up? It makes you easy to find in a crowded arena.

Some of Gigi’s personalized picks require context – like the tied-up tee she wore to walk next to then-boyfriend Joe Jonas, in a nod to their couples’ nickname. (Maybe you needed to be there.)

At this point, Gigi may have more customized jackets than your average NFL player. 

And of course, no Gigi gallery would be complete without a Kendall Jenner twinning moment – the duo wore name-emblazoned jerseys to watch soccer from the stands.


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