The This Morning presenter, 58, took to Instagram this week to tell her followers about Leo Bancroft's new collection.
Leo's styling range includes a hairspray, mousse, dry shampoo and root spray.
According to the packaging, the mousse promises to create "thick and fuller" locks, the root spray is for "volume and lift" and the dry shampoo helps with "body and bounce".
The products are available at Tesco – and we think you'll be pretty enticed by their price.
Each bottle costs just £3.
- Leo Bancroft Thick and Full mousse, £3 from Tesco – buy now
- Leo Bancroft Body and Bounce dry shampoo, £3 from Tesco – buy now
- Leo Bancroft Strong Hold hairspray, £3 from Tesco – buy now
- Leo Bancroft Flexible Hold hairspray, £3 from Tesco – buy now
- Leo Bancroft Volume and Lift root spray, £3 from Tesco – buy now
Over on Instagram, Ruth's followers seem very excited about the launch.
One comment reads: "Need to try this mousse. My hair, especially the fringe, is so thin now I'm early fifties."
Others wrote: "How exciting! Definitely going to be trying this!" and: "I am going to give it a go, thanks Ruth."
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It was back in August that Ruth spoke about how the menopause has affected her tresses.
She told fans that she uses extensions to create a fuller look, captioning an Instagram post: "Trying out tape hair extensions today. Menopause has made my hair a bit thin so we're adding a few, fine extensions to thicken out the bottom."
Eamonn Holmes' wife has since kept her followers updated on her hair journey, sharing various posts of herself in the hairdresser's chair.
Obviously, we can't all afford the upkeep of extensions – so it sounds like Leo's products may be the perfect affordable option to try.
At £3, we don't think anyone will complain if you pop them on your Christmas list.
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The £3.30 Wilko mascara that went viral earlier this year is in stock on Amazon – but it'll set you back £7.50.
And glitter Christmas pudding boobs are the bold new beauty trend this festive season.
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