Sneakerheads will know that the only way to get a pair of truly unique trainers that show off your individuality is to get a custom pair.
All sorts of customs companies have come up in recent years offering fun and quirky styles, but GlasgowCustoms might be the newest home-grown talent to hit the big time.
Their new launch (titled Guilty Pleasures) features three beverages that are instrumental to the growing up in Scotland experience – Buckfast, MD 20/20, and Tennent’s – and has blown up on social media.
The brand was started by school friends Fergus and Euan, who both hail from the Scottish Borders but now both live in Glasgow.
They started GlasgowCustoms after graduating from university, with Fergus saying: ‘We thought we’d be as well doing something productive during such a tough time.’
‘We both went to school together since primary and grew up in a small village near Melrose in the Scottish Borders.
‘I moved to Glasgow for University to do a Masters in Mechanical Design Engineering at Glasgow Uni and fell in love with the city.
‘Euan graduated from Dundee University in Architecture but did a year of his course in Glasgow and got to know the city and it’s culture very well.’
The first collection featured city icons such as the Duke of Wellington Statue (with traffic cone on the head, naturally), the Armadillo, and the Finnieston Crane, but the pair decided to go for drinks for their latest limited edition drop.
‘We’ve had the idea for the drinks design since the start, they are just such well known symbols in Glasgow and we just had to pay tribute to them,’ Fergus tells Metro.co.uk.
‘They are instantly recognisable to Glaswegians and never fail to bring a smile to their faces, whether it’s an adult reliving their youth or our age group and students alike.
‘We’re going for a more ‘tongue in cheek’ vibe for this collection.’
‘Both having experienced student/social life in Glasgow at various points we were aware as to how intrinsic the beverages which inspired the range are to flat parties and the city’s nightlife.
‘With two of the drinks of inspiration not even originating from Scotland we also looked to explore the power and character with which Glasgow as a city adopts brands, people and culture in making them its own.’
With the unmistakable colours and logos of ‘wreck the hoose juice’ and Mad Dog brightening up the Swooshes and heels, it’s understandable why CustomsGlasgow have seen such a big response so far.
Fergus says: ‘The reaction to both of our collections has been so positive. We’ve had so many kind messages and comments and customers have told us of the numerous compliments they receive whilst wearing our shoes.
‘It really is a very rewarding process. It has really motivated us to up our game every collection and keep growing the business.’
Each pair costs £115 in junior sizes or £135 in adult sizes, and you’ll get a free drop-off service if you live in Glasgow.
They’ll be available until 30 September, after which they’ll never be made again.
Have a browse on their Instagram now.
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