Argos reveals the top toys for this Christmas 2020

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With just over four months to go until Christmas, leading toy retailer Argos has announced its highly anticipated top toy predictions for 2020. Parents could get ahead of the curve.

Among the toys expected to feature on thousands of children’s Christmas lists across the UK this year are a LEGO Lamborghini, a flamingo that sits on the toilet and poos, a dancing unicorn and an animatronic doll of “The Child” from Disney’s The Mandalorian – affectionately known as Baby Yoda.

Argos’s research found nostalgia will be informing parents choices this year, with lockdown inspiring the trend.

Half of parents reminisced about their old toys at some point during the nationwide lockdown, and as a result, more than one fifth (22 per cent) plan to gift their child something that conjures memories of their own childhood this Christmas, according to the data.

Franchises that have stood the test of time make several appearances on the Argos top toy rundown, combining classic choices with something fresh and modern.

An animatronic doll of The Child from The Mandalorian – affectionately known as Baby Yoda, the diminutive star of the popular Star Wars spinoff that came to the Disney+ streaming service during lockdown – is expected to be one of this Christmas’s biggest hits. The doll (£45.00) moves, gurgles and even “summons the Force”.

Nintendo and LEGO, both of which have maintained their popularity for several generations, have collaborated to release the LEGO Adventures with Mario Starter Course (£50.00), offering children – and indeed adults – the chance to recreate the iconic platform games in physical form, collecting coins and squashing enemies.

2020 top Christmas toys

  1. Design A Friend Sienna Doll 
  2. Fisher-Price Rollin’ Rovee 
  3. Hatchimals Pixies Crystal Flyers 
  4. Kidizoom Studio
  5. Laser Battle Hunters
  6. LEGO Adventures with Mario Starter Course
  7. LEGO Technic Lamborghini
  8. Little Live Pets ‘Gotta Go Flamingo’
  9. L.O.L Surprise! OMG Fashion Dolls Series 3
  10. PAW Patrol Dino Rescue Dino Patroller
  11. Poopsie Dancing Unicorn
  12. The Child Animatronic Edition

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Juliet Ward, Head of Toy Buying at Argos, said: “With so much time spent inside during lockdown, the nation has rekindled its love for toys, turning to them now more than ever to keep themselves entertained during what has been a difficult time for many.

“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals.

“When we craft the list of our top toy predictions for the year, we always try to accurately gauge the ‘toy crazes’ that are set to make thousands of wish lists.

“This year it’s heartening to see so many toys that will encourage families to spend time together, whether that’s putting together a LEGO Lamborghini or reminiscing over the Mario games of the 80s and 90s.”

Toyologist Peter Jenkinson said: “Argos’s predictions for the top toys this Christmas are based on almost 50 years of experience and expertise in what parents buy for their children, offering not just a shopping list, but an insight into shopper behaviour and how the world around us affects what we buy.

“You can see from the presence of an influencer studio kit and the animatronic doll that the lockdown has had a profound effect on what parents are set to purchase this year, while there are also toys – such as the LEGO Technic Lamborghini – that necessitate parents investing time in building the toy and playing alongside their children.

“This year, children have spent much of their time locked away at home, unable to visit friends their own age and having birthday parties over Zoom.

“It’s meant a great deal of time has been spent with their immediate family, and while this is a good thing, the toy list also includes products that allow children to get back to simply being a kid – whether that’s a dancing unicorn or a flamingo that chirps about going to the toilet.”

The top toys will be available to buy at Argos now.

The Argos catalogue has been scrapped leaving shoppers disappointed. 

The famous catalogue has seen 93 editions since it began in 1973, and has inspired many a Christmas shopping list around the country.

It’s had plenty of celebrity fans who have admitted they love flicking through to see what’s on offer.

Dubbed “the laminated book of dreams” by comedian Bill Bailey, the print catalogue used to be the best way to shop the full Argos range.

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