Anthony Joshua reveals one Christmas present he wanted every year as he launches star-studded JD Sports ad with Rita Ora

BEFORE Anthony Joshua's boxing prowess made him rich the heavyweight champ only wanted one thing for Christmas each year.

The Watford lad, 31, was obsessed with trainers as a youngster and stars in sport fashion giant JD Sports' star-studded Christmas campaign where an urban wonderland is brought to life.

JD ambassador AJ said: "When I was a kid, Christmas was all about getting that one pair of trainers that I’d been dreaming about, so this campaign hits home for me and I’m thankful to be part of something that spreads a bit of magic this year.

"This Christmas is going to be a different one but I hope that it can be just as special for everyone!"

Joshua will be hoping for an early present in the shape of a victory against Bulgarian giant Kubrat Pulev on December 12.

The fight is currently scheduled for the O2 but may be moved depending on whether fans can attend after the English lockdown ends on December 2.

Things are looking up for the festive period after news a Covid-19 vaccine could be with us in THREE weeks.

And after a torrid 2020 and months in lockdown, Joshua and a bunch of his celeb pals are looking forward to the seasonal celebrations.

The British boxer is seen ducking and weaving in a virtual boxing ring while Liverpool defender Virgil van Dijk shows off his skills while wearing his favourite streetwear.

Plenty of British stars, including new Queen of JD Rita Ora, presenter Maya Jama and rappers Aitch and AJ Tracey, also take part as the all-star line-up try and spread some Christmas cheer.

Pop star Rita, 29, added: "I’m obsessed with trainers and streetwear and I’ve shopped in JD ever since I was a kid, so to star in their Christmas campaign and be crowned the Queen of JD is a big deal for me – I can’t wait to see the new campaign on TV!

"I hope everyone can take some style inspiration from our comfy Christmas looks this year and see that even if you’re at home, you can still look glamorous and add some festive sparkle to the season."

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