Many claimed the storyline left them reaching for a bucket or fleeing the room, while others posted hilarious memes of people throwing up.
Viewers of tonight's trip to Emmerdale saw Jacob lying about having a relationship with Liv Flaherty in a bid to make Maya jealous.
But when Jacob confessed what he's been up to, Maya responds – by making a move on him.
She tells him: "You are a lovely, sensitive, mature young man and I am very flattered that you feel like that."
The teacher then gives him a hug – that turns into a stomach-churning snog.
One fan tweeted simply: "It’s disgusting ?."
A second raged: "This storyline with #Jacob & #Maya actually makes me feel sick ? there is just NO need for it!!"
Another complained: "Was nearly physically sick watching this muck, had to leave the room! Finish this storyline asap, it's vile!"
A third posted: "Disgusting storyline shame on you ?? @emmerdale."
Yet more agreed that the story should be axed, saying: "Unnecessary even if it leads to a storyline, completely unnecessary."
Other wrote: "I feel all the complaints rolling in ?" and: "This is just minging???."
But it was a strong night on the meme front, with viewers taking to Twitter to post the very best puking GIFs.
Readers of a nervous disposition should perhaps look away now.
But, we suspect Emmerdale have no intention of winding up this story any time soon.
Maya's boyfriend – and Jacob's adopted dad – David Metcalfe is still entirely in the dark about what's going on.
So set your watches for his gruesome affair coming to a head some time around Christmas.
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