I'm A Celebrity… Get Me Out Of Here! viewers saw red on Sunday night after ITV bosses splashed the cash on five separate helicopters to fly in the first batch of stars.
In past series celebs have flown in groups of threes – though in a change to the norm, each celeb now was whisked in with their own chopped.
However, despite the move offering a series of dramatic opening shot, many viewers moaned that producers had give no thought the environment.
Twitter was quickly awash with fans moaning about the 'pointless' move.
One viewer wrote: "Im A Celebrity really doing its bit for the environment with the individual helicopters…."
Another hit out: "Why they all coming in separate helicopters? #imacelebrity seem quite happy to kill of the environment."
"So unnecessary for each celeb to have separate helicopters… does no one care about the environment? #imacelebrity," a third continued.
A fourth continued: "Well done ITV for showing real care for the environment when getting individual helicopters to drop off 10 people in Wales #imacelebrity #noplanetb."
Meanwhile, a fifth vented: "Why did they all get separate helicopters for social distancing purposes and then all immediately hug each other after wards? What a waste of money and damage to the environment #imacelebrity."
For the first task, campmates had to abseil down cliff face in order to win their rucksacks.
Once they lowered themselves down to their bag they then had to answer two questions about their other campmates to unlock a padlock and retrieve their bag.
Fern Britton speaks out over Eamonn and Ruth being 'axed' from This Morning slot
This year's I'm A Celeb line-up is; Team GB Olympic legend Mo Farah, Corrie's Beverley Callard, Radio 1 DJ Jordan North, EastEnders actress Jessica Plummer, Strictly's AJ Pritchard, presenter Vernon Kay, author Giovanna Fletcher and EastEnders Shane Richie.
Paralympian Hollie Arnold and Victoria Derbyshire complete the line-up.
Despite the changes to the show due to Covid, Ant and Dec have returned to host the show live from a new studio built into Gwrych Castle.
- Im A Celebrity Get Me Out Of Here
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