Watch out Gwyneth Paltrow – you have a new business rival in the form of Jeremy Clarkson and his Diddly Squat Farm.
The Grand Tour star has launched a new product at his Oxfordshire home – selling candles that ‘smell like b****ks’ following the success of Gwyneth’s vagina candle.
Posting a video to Diddly Squat’s official Instagram, Jeremy is seen taking a big whiff of the purple candle before declaring: ‘The great smell of scrotum!’
Well, let’s hope he doesn’t balls this venture up anytime soon.
Gwyneth, who launched a candle that smelled like her vagina as part of her Goop lifestyle brand, sold out of the product in days back in January – despite its hefty $75 (£57) price tag.
The candle’s aroma is a blend of geranium, citrusy bergamot, and cedar absolutes juxtaposed with Damask rose and ambrette seed ‘that puts us in mind of fantasy, seduction, and a sophisticated warmth’.
She described the new product as a ‘punk rock statement’, which is definitely one way of looking at it.
Meanwhile, Jeremy is continuing to thrive after giving up city life for an urban world, buying a farm for a new Amazon show called er… I Bought A Farm.
Diddly Squat got off to a tricky start because of coronavirus halting production and limiting the help he could have in the fields, but now its turned around into quite the passion project for petrol head Jez.
He has since invested in 250,000 bees, helped lambs give birth, and launched a well-received shop on the property.
Perhaps his new wares will come in handy for pal and Grand Tour co-star James May, who is launching his own cooking show, Oh Cook, to prove ‘any idiot can do it’.
Maybe wouldn’t be using the candles for ambiance though, James. Just a suggestion.
I Bought A Farm airs next year on Amazon Prime Video.
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