The Ordinary has been one of the go-to products of teens and adults for acne. In fact, it has been one of the most hyped-up skincare to date. And with good reason. TikTok users worldwide have made The Ordinary even more famous by using their products on videos — showing great results. The skincare brand has various serums that target different kinds of skin problems, with the ones for acne being the most well-liked by consumers. It is also important to note that the brand is pretty affordable. Their highly-praised items have prices under $15! (via Allure).
The Ordinary, a subsidiary of Deciem, entered the cosmetics world in 2016 and was founded by Brandon Truaxe, an Iranian-Canadian computer scientist and entrepreneur. Unfortunately, the beauty mogul passed away in 2019. Since then, CEO Nicola Kilner took charge of the company (via Vanity Fair). Just last month, Estée Lauder Companies acquired a majority stake worth $1 billion of the Deciem Beauty Group Inc. The multinational manufacturer of beauty products initially invested in the Toronto-based company in June 2017 and planned to purchase the rest of the interest after three years (via Forbes).
“The brand was created to celebrate integrity in its most humble and true form,” Dionne Lois Cullen, the vice president of Deciem, said to BuzzFeed. She also shared a little tip to help users. “We recommend using a maximum of three serum formulations in a single regimen. This ensures that all ingredients are able to absorb correctly.”
The Ordinary contains powerful ingredients to fight acne
Fighting acne can be a daunting task, especially for people who have oily and sensitive skin. Using the right products is easier said than done. The perfect skincare product that your friend uses may not be suitable for you, or vice-versa. Thankfully, we have The Ordinary skincare line, and they have a bunch of products targeted for acne. Almost all skincare types have had great results, and YouTubers and bloggers created thousands of reviews about their positive experiences. Heck, even Kim Kardashian favors the skincare line (via Allure); she’s a fan of the Granactive Retinoid 2% Emulsion serum, which helps fight wrinkles.
The Ordinary labeled their items with simple chemical terms, which helps buyers know what each product has and what it targets. The Ordinary’s Salicylic Acid 2% Masque for one contains — well, salicylic acid. The acid dries up acne while also preventing breakouts (via Skincare Hero). Furthermore, the Niacinamide 10% + Zinc 1% serum is perfect for oily, pimple-prone skin — reducing redness. Azelaic acid is another key ingredient, and it kills bacteria in acne, hindering its growth. Then there’s Retinol, a derivative of Vitamin A that reduces and fights breakouts and keeps the face looking youthful.
The Ordinary's $7 face serum is a game-changer
The Ordinary’s skincare products have also taken the U.K. cosmetics market by storm. No surprise there. Most of their skincare line is on the famous Cult Beauty website. Take note; the site only features the best of the very best in beauty. The Ordinary’s AHA 30% + BHA 2% Peeling Solution is one of the high in-demand products on the website with an 85,000 waiting-list in 2020 (via Glamour). As reported, nine bottles sell out every minute. While the product is certainly affordable, it is not the only reason it’s so famous among skincare enthusiasts; the fact that it appears to actually work further explains its popularity.
The item in question contains alpha-hydroxy acids (AHAs) and beta hydroxy acids (BHAs) — the two chemicals that give a fresher complexion as it smooths the rough texture on the skin, makes pores less visible, as well as improving skin clarity and brightness. The chemical exfoliators are best for people who have acne, as the BHAs can kill the bacteria that caused the pimples. At the same time, the AHAs help shed dull skin and lighten pimple marks.
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