Companies always have some ~interesting~ ad choices for the Super Bowl, so there are bound to be some hits and some misses. This year, people are definitely not here for a specific spot. After the Oatly commercial aired during the Super Bowl on Sunday, Feb. 7, a lot of people voiced their confusion and dislike of it on Twitter. If you’re confused by the odd marketing choice, these tweets about Oatly’s 2021 Super Bowl commercial will make you LOL.
The odd Super Bowl spot could’ve had anything to do with Oatly’s Oat Milk besides singing about "Wow, no cow," but for some reason, the company decided to go that direction. The quick commercial starts in an empty field, with the CEO of Oatly, Toni Petersson, playing a keyboard. First, he sings, "It’s like milk, made for humans" twice. Then the camera pans back, revealing a carton of Oatly oat milk next to him, and he starts singing, "Wow, no cow. No, no, no," before he croons "Wow, wow no cow," and another "no, no no." It’s also impossible not to notice his choice of outfit — a T-shirt that reads, "No artificial badness."
TBH, there’s a lot to unpack there. Aside from the ad being way less produced than the typical Super Bowl spot, it’s also an odd choice to have the CEO star as a singer so focused on the lack of cows in the oat milk-making process. Those who opt to sip oat milk because of their dietary choices such as veganism, health issues such as lactose intolerance, or simply to cut back on their dairy intake already know there’s no cow needed for the production of oat milk.
More to come…
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