THESE celebrities are anything but sell-outs – with everything they touch turning to sold.
With their army of fans, trendsetting celebrity outfits are being snapped up faster than designers and their manufacturers can make them.
From Bella Hadid to Kim Kardashian, Katy Docherty shows how quickly these celebs can sell new trends.
And fashion editor Clemmie Fieldsend reveals why.
Kim Kardashian
SKIMS shapewear, £74
KIM is quick to keep up with the latest trends, and sometimes sets her own.
The 40-year-old reality star’s high-end Instagram looks are often copied by more affordable online retailers – prompting Kim to request them to hold off.
In 2019, she posed in a gold dress and posted: “Fast fashion brands, can you please wait until I wear this in real life before you knock it off?”
Clemmie said: “Business-savvy Kim knows how to make a buck and brands know that with 240 million followers on Instagram, she’s got the power to launch anyone to sell-out status.
“With her knockout curves, beauty and a TV show that made viewers feel like they know her, she is one of the world’s most adored women.”
QUICK-SELLING ITEM: Kim’s 2020 collection of her shapewear line SKIMS flew off shelves. Her range features a £74 bodysuit.
TIME TO SELL OUT: Less than a minute
Carrie Johnson
Christos Costarellos dress, £2,870
THE PM’s wife is a big fan of sustainable fashion and often rents designer pieces.
The 33-year-old’s trendy wardrobe for the G7 summit featured gear by Roksanda and Vampire’s Wife – and had people flocking to hire outfits.
My Wardrobe HQ saw a 3,000 per cent rise after Carrie’s wedding in May.
Clemmie said: “Carrie is the yummy and sustainable Mummy that shoppers can’t get enough of.
“Her midas touch is down to her being a normal gal who loves fashion but doesn’t want to spend her entire pay packet on frocks.”
QUICK-SELLING ITEM: For her wedding Carrie rented a £2,870 dress by designer Christos Costarellos for £45.
TIME TO SELL OUT: 24 hours.
Alexa Chung
Topshop dress, £225
PRESENTER turned fashion designer Alexa, 37, is no stranger to our best-dressed lists. She launched her own label in 2017 and has also collaborated with brands Tommy HiIfiger, Barbour and J Crew.
Designer handbag chain Mulberry even named a £1,295 handbag after the trendsetter.
Clemmie said: “Clothes horse and cool girl Alexa is magic for brands as her ‘I-don’t-really-bother’ style is something women strive to achieve.
“Despite her waif-like figure, her effortless style and groupie reputation makes whatever she wears or carries an instant hit.”
QUICK SELLING ITEM: In 2015 she wore a £225 floaty purple dress from Topshop.
TIME TO SELL OUT: Nine hours.
Meghan Markle
Strathberry midi tote, £525
THE FORMER actress made her mark in the UK with her choice of high-end clothing and jewellery.
When Meghan, 39, announced her engagement to Prince Harry in 2017, Line the Label, which made the white coat she wore, saw its website crashed by increased traffic.
Clemmie said: “Meghan is the normal lass done good, so she proves that anyone can achieve what they want and brands will want to buy into her USP. Love her or loathe her, her style is always on-trend.”
QUICK-SELLING ITEM: At the height of her popularity, Meghan carried a £525 Strathberry midi tote to an official visit to Nottingham in 2017.
TIME TO SELL OUT: 11 minutes
Bella Hadid
Lulu Guinness Bingo bag, £165
PRICEY designer togs sell out just days after 24-year-old model Bella is pictured wearing them.
Bella – who has posed for Balmain, Tom Ford and Victoria’s Secret – has had shoppers flocking to labels Jacquemus and By Far.
Clemmie said: “As well as being the face of countless campaigns and gracing top magazine covers, Bella is Gen Z’s It girl.
“A supermodel at the top of her game with striking feline features and a figure like a coat hanger, anything she wears looks good.
“Even if they don’t look like her, women want a piece of the Bella pie.”
QUICK-SELLING ITEM: Last year Bella was snapped carrying the £165 Lulu Guinness Bingo bag at Milan Fashion Week.
TIME TO SELL OUT: Ten days.
Kylie Jenner
Pretty Little Thing dress, £25
KYLIE has a designer wardrobe thanks to her self-made billionaire status.
But the 23-year-old lipstick entrepreneur’s high street and athleisure styles are a hit with fans.
In 2016, Kylie signed a deal with sportswear brand Puma which saw sales increase by two per cent.
Clemmie said: “The lips, hips and billion-dollar fortune bagged Kylie 254 million Instagram followers.
“Even at such a young age she’s got her fans hooked on everything she wears – turning everything she touches to gold.”
QUICK-SELLING ITEM: In 2016, Kylie wore an orange £25 Pretty Little Thing dress.
TIME TO SELL OUT: 24 hours.
Molly-Mae Hague
I Saw It First gown, £30
LOVE Islander Molly Mae, 22, came out of the villa with a boyfriend and a burgeoning fashion empire.
The Instagrammer – who is dating fellow Islander Tommy Fury – scored a £500,000 partnership with fashion label Pretty Little Thing after her time on the ITV show.
Her first collection sold out thanks to her 5.8million followers.
Clemmie said: “One of the only people to come out of Love Island and actually find love – she’s living the dream.
“The pocket-sized fashion lover rakes in the followers and likes with her mix of high street and designer clobber.”
QUICK SELLING ITEM: In the Love Island final in 2019, Molly Mae wore a yellow £30 I Saw It First gown.
TIME TO SELL OUT: 10 mins
Jodie Comer
Von Furstenberg jumpsuit, £708
AS murderous Villanelle in TV series Killing Eve, Jodie, 28, served up killer looks.
In the first series, her character’s iconic pink tulle dress was designed by Molly Goddard.
Now Rihanna, actress Florence Pugh and model Adwoa Aboah have all worn Molly’s frilly creations.
Clemmie said: “A humble Scouse with an eye for fashion, and a hit TV show, has brands seeing dollar signs when Jodie wears their pieces.
“Her slick, witty and strong character Villanelle is someone women can only hope to be like – without being an assassin.”
QUICK-SELLING ITEM: In series two of Killing Eve in 2018, Jodie wore a yellow velvet Diane von Furstenberg jumpsuit.
TIME TO SELL OUT: Less than an hour.
Holly Willoughby
Monsoon leather skirt, £60
DAYTIME telly queen Holly, 40, regularly wows viewers with her fashion choices.
When she co-hosted I’m A Celebrity in 2018 wearing £310 Grenson Nanette hiking boots, people went wild for them.
Each time the shoemaker restocked them, the boots sold out within hours.
Clemmie said: “Holly is the reliable, girl-next-door that people can aspire to be and dress like.
“As well as being worn on telly, Holly’s posts on her Instagram showing off her outfits are a sure way to give shops exposure.”
QUICK-SELLING ITEM: Holly wore a £60 Monsoon leather skirt on This Morning in 2019.
TIME TO SELL OUT: 20 minutes.
Kate Middleton
Issa wrap dress, £385
THE Duchess of Cambridge has been selling out designer and high-street brands from day one as a royal.
The 39-year-old’s wardrobe choices always make a statement on official visits.
An LK Bennett dress worn by the mum of three sold out twice – when Kate first wore it in 2019 and again in 2020 when she donned it for a Zoom call.
Clemmie said: “Who wouldn’t want to be like a Duchess or a future Queen? Kate’s heart of gold reputation and royal status make her a godsend to brands.
“As one of the most recognisable faces in the world, her reach hits all corners of the globe, making her the ultimate influencer for high street and designer brands.”
QUICK-SELLING ITEM: Kate wore a £385 blue wrap silk-jersey dress from Issa to announce her engagement to Prince William in 2010.
TIME TO SELL OUT: Five minutes.
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