THE TINY town of Cardigan, which has just a few thousand residents, has started producing clothes once more.
However, it's not cosy knitwear being handmade by skilled townspeople in the West Wales location, but stylish pairs of jeans.
In a post, they revealed: "Our town is making jeans again.
"Cardigan is a small town in West Wales of 4,000 good people. 400 of them used to make jeans. They made 35,000 pairs a week. For three decades.
"Then one day the factory closed. It left town. But all that skill and knowhow remained. Without any way of showing the world what they could do."
Their brand, the Hiut Denim Co, is aiming to use "all that skill on our doorstep" once more to "breathe new life into our town".
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The clip shows a woman in a factory busy making a pair of jeans from scratch.
On the brand's website, their "low impact jeans" can be purchased starting from £245 a pair.
They come in sizes six to 18, and three different leg lengths.
The post has been 'liked' over 4,000 times, with many social media users fascinated by the brand's backstory.
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3One person wrote: "Love seeing hands doing work they love to do –can't wait to order!"
Another commented: "So happy for you guys all the very best."
A third shared: "Love what you're doing."
And a fourth added: "Fantastic."
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