GOOD Morning Britain fans were left in uproar after Andi Peters presented his competition segment from South Africa.
The bubbly ITV favourite, 52, had jetted away to the Love Island villa – where he told show anchors Kate Garraway, 55, and Ed Balls, also 55, he was speaking quietly so as not to wake the reality TV stars.
The Good Morning Britain presenters joked how Andi – who showed off his biceps in a pink vest top and shorts – was the new show "bombshell."
Yet despite the banter, many fans were annoyed that the presenter had jetted more than 5,000 miles to film a competition segment with no real relation to the villa.
Their fury came amid the cost of living crisis in the UK.
One took to Twitter to write: "When many viewers are worried about the cost of living, energy bills etc. Andi Peters is flown to South Africa for a week to flog his awful competition designed to extract money from people some of whom can ill afford it. And don’t get me started on carbon footprint…"
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Another wrote: "GMB send @andipeters all the way to South Africa just to announce a competition."
A third then wrote: "Why do @ITV #ITV feel the need to send presenters to far flung destinations to promote competitions?"
Andi's early breaks in the showbiz world came on children's TV with shows on CBBC – he also presented popular kids' show Live & Kicking for three years.
His exit from the show in 1996 was voted one of the biggest tear-jerking moments in TV history by Channel 4.
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He has previously travelled for his telly roles, jetting to Australia to report on the latest I'm A Celebrity goings-on Down Under.
He also recently showed his lesser-seen serious side when he opened up for a documentary on racism in the TV industry.
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