Some boxes of Milk Tray chocolates are withdrawn from sale over ‘food quality issue’ after customers complained that they ‘taste like bleach’
- Cadbury’s owners have recalled boxes of Milk Tray brought before November 2
- The popular treats now withdrawn are boxes of 180g and 360g chocolates
- Confectionary bosses have today insisted there is no safety risk to customers
- It comes after some people complained that the chocolates tasted ‘like bleach’
Bosses at Cadbury have recalled boxes of Milk Tray chocolates amid claims they taste like bleach.
The chocolates, a Christmas Day staple for millions of Brits, have been withdrawn due to a ‘food quality issue’.
Cadbury’s owners say the affected treats include 180g and 360g boxes brought before November 2.
It is feared that over time the flavour of the chocolates has been tainted by the cardboard box. However, the confectionary firm stressed there was no safety risk.
Owners of Cadbury have recalled 180g and 360g boxes of Milk Tray purchased before November 2 after complaints the chocolates tasted ‘like bleach’
But bosses at Cadbury’s owners have insisted the chocolates do not pose a risk to safety. Pictured is one of the Milk Tray boxes
However, it hasn’t stopped some festive chocoholics from getting a nasty shock, with one person in Brighton saying: ‘We had one gifted and the chocolates taste of chemicals. They genuinely taste horrific, like bleach.
‘Most people won’t open the trays until Christmas, which means the majority of people won’t notice for at least a week.’
A slew of one-star reviews on Trustpilot about the taste of Milk Tray have also emerged this month.
One reviewer said: ‘Just opened a 360g milk tray, had one chocolate, the taste is like, the smell of disinfectant that they use to clean the pig farm with.’
Another wrote: ‘Cadburys milk tray tastes like paint thinner, leaves awful chemical/ metallic after taste.’
While one angry chocolate lover said: ‘The worst bit is the chocolate they are using. It tastes nothing like Cadbury’s milk chocolate at all. Not only does it not taste like Cadbury’s, it actually tastes really unpleasant and has a metallic taste. If I could rate it as “zero” stars rather than one, I would do so.’
First manufactured in 1915, Milk Tray is still one of the UK’s most popular chocolate brands and they sell in their millions as Christmas approaches.
They were made famous by the Milk Tray Man ads of the 70s and 80s when a James Bond-style figure would leave a box for an unseen lover.
The tagline ‘And all because the lady loves Milk Tray’ became famous. Mondelez, who own Cadbury, have withdrawn two variants of the chocolate box, the others remain safe and available.
A Mondelez spokesman said: ‘We have taken the decision to withdraw Milk Tray 180g & 360g products from retailers in the UK with immediate effect.
First manufactured in 1915, Milk Tray is still one of the UK’s most popular chocolate. Pictured is a shot of Milk Tray from an advert in 2015
The tagline ‘And all because the lady loves Milk Tray’ became famous with the brand, with he Milk Tray Man ads of the 70s and 80s showing a James Bond-style figure leaving a box for an unseen lover. Pictured is a 2015 advert
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First manufactured in 1915, Milk Tray is still one of the UK’s most popular chocolate brands and they sell in their millions as Christmas approaches.
They were made famous by the Milk Tray Man ads of the 70s and 80s when a James Bond-style figure would leave a box for an unseen lover.
The tagline ‘And all because the lady loves Milk Tray’ became famous. Mondelez, who own Cadbury, have withdrawn two variants of the chocolate box, the others remain safe and available.
A Mondelez spokesman said: ‘We have taken the decision to withdraw Milk Tray 180g & 360g products from retailers in the UK with immediate effect.
‘This is due to a food quality issue, whereby we have identified that the cardboard packaging is in some instances not performing as it should.
‘While there is no food safety concern, we believe that withdrawing the product is the right thing.
‘We are committed to producing and selling only the best quality products, and regretfully on this occasion we have not met our own high standards.
‘Please rest assured that other Milk Tray formats (specifically 78g and 530g products) are not affected by this packaging issue, nor any other Mondelez products.’
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