IN an endless cycle of skincare trends, they can all start to feel mundane.
One mommy blogger found a unique — and controversial — anti-aging hack.
Blogger and digital creator Si-Si Hoffman (@sisihoffman) publishes skincare videos, motherhood advice, and beauty tips.
According to Daily Mail, the now 31-year-old blogger lives in London and gave birth to her son in the summer of 2020.
In a video, the blogger shared her biggest beauty secret, that she called "liquid gold."
In her post, she explained she used colostrum to rejuvenate her dull skin.
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According to Cleveland Clinic, this is the milk that is released by the mammary glands after giving birth.
It's nutrient-dense to support a newborn's immune system and changes to breast milk within 2 to 4 days after a baby is born.
"Attention all mamas and mamas to be…it's called liquid gold for a reason," she wrote.
According to Coveteur, colostrum sourced from cows is a popular skincare ingredient.
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But celebrities and skincare experts have used this natural hack to stay radiant.
Fitness influencer and entrepreneur Tammy Hembrow used colostrum on her skin shortly after giving birth to her daughter, Posy, 8 weeks ago.
According to Perth Now, Hembrow raved about the mask. “Oh my god, my skin after I washed it off was so smooth, like, I swear I’m gong to be using my breast milk, like, everyday on my skin,” she said.
Hoffman shared a similar experience. In her post listed all the perks, including: "It's magically anti-inflammatory."
"It stimulates the production of normal healthy skin bacteria, which will fight any problematic bacteria," she wrote.
"It can topically help any hormonal imbalances when applied on the skin," she added.
"It naturally contains growth factors which essentially make the skin regenerate," she confirmed.
"You may think…SHE IS CRAZY…for applying that to her face…" she wrote, as she rubbed colostrum onto her skin.
Instagram users were quick to shame the mother. One user wrote: "Selfish for not giving your baby the colostrum…very vain."
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Another user agreed: "It is way more important for your baby to have it than for selfish beauty needs."
Hoffman pushed back in the comments, clarifying: "I've harvested my colostrum if you look on my grid."
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