Whether you’re keeping a close eye on your calendar or not, there are a few tell-tale signs that its officially holiday season in New York City. Among the traditions is the unveiling of Saks Fifth Avenue’s intricate Manhattan window displays and the always memorable light show, with more than 700,000 programmed LED lights adorning its flagship location. This year, the brand is partnering with The Obama Foundation’s Girls Opportunity Alliance, with a million-dollar donation from the luxury retailer.
“The holiday season is an important time for Saks to connect with our customers in a meaningful way through unique and memorable experiences,” Marc Metrick, CEO of Saks, said. “This year, we are proud to support the Girls Opportunity Alliance and to champion the program’s mission to empower adolescent girls around the world through education. Our support of the Girls Opportunity Alliance is the perfect way to capture the joy of this time of year and we look forward to sharing this innovative, one-of-a-kind campaign with our customers across all Saks Fifth Avenue channels.”
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For the 12th consecutive year, people from all over the world gathered to get a glimpse of the magic. The display gave the illusion of a 10-story-tall building covered in colorful lights with window displays inspired by the theme of reconnecting with family. There was also a performance by the Young People’s Chorus of New York City, as well as a few words from the founder of the Girls Opportunity Alliance—Michelle Obama, herself.
In addition to the lump-sum donation, the program includes a curated multi-vendor merchandise collection, holiday window displays at the Saks New York flagship, a Saks career shadowing opportunity for three young women from the Girls Opportunity Alliance community from Girls Inc., and a digital holiday campaign that includes special content.
“In the spirit of holiday giving, Saks is making a generous donation that will help so many adolescent girls all over the world,” the former First Lady of the United States said. “This contribution to the Girls Opportunity Alliance will help these girls to reach their full potential—and that’s especially important as the pandemic continues to threaten their education, which would set us all back in the years and decades ahead. I’m excited to see the impact of this wonderful gift from Saks and how it can help support the work of the Girls Opportunity Alliance around the world.”
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