There are hidden Gucci items for as little as £12 in Asda stores today

Fashion fans – this one’s for you.

From today, you can bag yourself a Gucci garment for as little as £12 – in an unlikely place.

George at Asda has revealed it will be hosting a Gucci treasure hunt to coincide with the hotly anticipated release of Ridley Scott’s House of Gucci this Friday.

A wide range of second-hand Gucci pieces will be hidden across UK stores for lucky customers to get their hands on – at a tiny fraction of the original price.

The items will be hidden in 50 George at Asda shops, including London, Bristol, Birmingham, Edinburgh and Brighton.

The venture has been launched in association with George’s sustainability partner, Preloved, and the supermarket chain will be sharing social media teasers throughout the day to encourage shoppers to participate in the designer supermarket sweep.



‘Whether you are a lover of vintage or just want to make more sustainable choices, our hand-picked PreLoved pieces are always a treasure trove of gems and now Gucci is adding to our customers’ reasons to shop with us,’ says Lauren Mallins from George at Asda.

The 30 exclusive vintage gems include shirts, jackets and dresses from the beloved Italian brand.

Steve Lynam, managing director of Preloved Wholesaler, adds: ‘Our partnership with George at Asda is one that we are extremely proud of, so we’re delighted to be able to offer their customers the chance to pick up something they have always dreamed of owning in their local supermarket.’

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