After overcoming great obstacles in the last few years, Lauren London is admittedly a changed person. You may have noticed. Since Nipsey Hussle’s passing in 2019, conversations with her, about her, have been subdued and reflective — about loss, healing. But as ESSENCE learned in recent conversation with her, she’s also been incredibly inspired — by her own strength and that of her two sons. That resilience has inspired her Forever Stronger collection with Puma, which originally was released in 2021 and quickly sold out. On June 9, a reimagined extension of the original launch was made available. This one, still with the signature LA penmanship on the chest, was inspired by her boys and offers options for kids.
“I wanted to include children’s sizes because I felt like just as life is progressing and just as I’m growing, I’m starting to realize the resilience in my own children,” she tells ESSENCE. “And so I really wanted to include children and give them some affirmative wear as far as them believing in themselves and feeling like no matter what, they will forever be stronger and just have something to represent their resilience.”
London, her friends and children are photographed for the campaign (by Danny Williams). People who’ve faced adversity and come out stronger, looking intently at the camera in the black and white images.
But having faced adversity doesn’t mean one is devoid of joy. London has a lot of it, actively seeking it for herself and her kids. “I’m always trying to see in what ways I can work on myself so that my children have peace in their home,” she says. “So they have joy in their home. So that there’s laughter in their home.”
So what brings her joy? For the actress, it’s the simple things. A good piece of pizza or some tacos. Watching Golden Girls. Listening to classic jams from the ’90s.
“A good cup of coffee like in the morning,” she adds. “I have new eyes now as far as what joy means for me. And yeah, it’s those really simple things for me that bring me immense joy.”
We spoke with London about what it means to be “Forever Stronger,” her love of LA, the “serious” perception of her, and ways she’s pursuing pure joy and peace.
ESSENCE: How does the line, this iteration and the original, how do they both represent Los Angeles?
Lauren London: I personally feel like I just embody my city just in my brand and just who I am as a Los Angeles native and really coming from LA soil. The writing definitely, I feel like it represents an LA street penmanship. But also, just it coming from me, personally, it feels like me. I’ve always been a very simple style, comfort expression of my passion person. And so I feel like this is just very simple: hoodie, long sleeve, the kind of classic LA writing and a blue heart that represents Nip for me and just a love for LA.
Could you ever see yourself moving out of LA?
I feel like people feel like I’ll never leave. Because that’s a question I’ve gotten before from like friends of mine. My family, I’m like second generation from LA. My mom’s first generation. So it’s not that even if I do leave, I’m leaving, because I’ve got so much family out here, but yeah. I can see myself living in another country or more into like a desert life, more secluded. As I get older right now, my kids are in school and I have a son that’s in middle school. So he is like highly attached to his social life. But I guess the short answer to your question is because my heart is in LA, my physical is. I could probably hang out in the desert of California.
But life is ever changing. So who knows? I know I really love Arizona. I’ve been back and forth a lot in Sedona and just doing a lot of healing out there. I think as I get older, the city life is a bit fast for me. So I would like to kind of settle down and sit more in nature. But I could see myself moving into like a secluded area with nature and wake up to water running or something like that.
In the spirit of Forever Stronger, what is something that you’ve learned about yourself from the adversity that you’ve been able to overcome that has moved or surprised you?
You always hear like, oh, what doesn’t kill you does make you stronger. And I never really understood that notion fully, because I never had to fully live it. I’ve experienced things that I thought would for sure be the end of me and my surprise is myself. My tenacity to want to be better from all my pain and all of my stripes. I’m really surprised. I mean, and I do have my very bad moments where I feel like life is against me, but ultimately I’ve realized that it’s not. I want to thrive. I want to be better. I want to rise from the ashes. I don’t want to like bury myself in them. And at one point I thought that I would.