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Charlotte Dawson is known and loved for her down to earth approach to life, discussing everything from fashion and beauty to life as a new mum in a hilarious unfiltered style.
And her latest project is no different, as the reality star has taken to Instagram to announce the launch of her very own fake tan brand – Dawsy Licious Tanning.
To promote the new range, Charlotte – who gave birth to son Noah almost four months ago – posted a snap of herself in a black lingerie set, proudly posing next to bottles of her glow-boosting formula.
“OMGGGG!!! I have my very own chuffin tanning brand my darlings,” she writes in the caption.
Charlotte, 28, tells fans that launching a fake tan range is something she has “dreamed of forever,” ever since she was bullied at school for her “orange” complexion.
“Charlotte's tangerine army,” she claims she was known as.
Dawsy Licious Tanning launches on Thursday 27th May, and comes in an “ultra dark” shade so fans can copy Charlotte’s flawless faux-holiday glow.
Fans of the star clearly can’t contain their excitement, as many flocked to the comment section to share their love.
“So excited for this. I am a fake tan addict – have been for many years,” one person writes.
“Bet this is banging tan – deffo gunna purchase,” another says, tagging their friends.
Charlotte’s followers have also praised her for promoting body confidence and featuring “real life” models in her campaign imagery.
Over on the Dawsy Licious Instagram account, the new mum has posted promotional snaps, featuring herself and two curvy models looking “chuffin’” amazing in lingerie.
“Sooooo good to see real life female bodies – great role models for our future girls,” one fan comments on a post.
“Loveeee this,” another says. “Means so much as a bigger girl to see big girls showing off tan.”
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Charlotte gave birth to her son Noah almost four months ago, and has been proudly embracing her new body, to the delight of her fans.
”It’s so refreshing to see a celebrity embracing their new body shape not long after they’ve had their baby, honestly you are amazing,” one person says.
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