Crafter who created baby August sweater didn't know it was for a royal

Etsy seller who knitted personalised £35 cardigan for Princess Eugenie’s son August said she had no idea who it was for and has now been inundated with orders from around the world

  • Etsy seller Charlene Holden, owner of Uncool Wool, made August’s sweater
  • Princess Eugenie, 31, dressed son in the sweater in snap shared for her birthday 
  • Charlene said she didn’t know she was knitting for a royal until saw the picture 

The entrepreneur who knitted a cardigan for Princess Eugenie’s son August said she had no idea her designs were about to be propelled into the spotlight until she saw a picture on Instagram.

Charlene Holden, from Horsforth, is the owner of Uncool Wool, an Etsy shop she started in 2020, selling hand knitted jumpers and cardigans for children. 

Baby August, sported a personalised Uncool Wool cardigan in a picture shared by his mother for her 31st birthday. 

The entrepreneur was asked to make a sweater embroidered with the name August at the back, but told Hello Magazine she had no idea it was for a royal until she saw the picture of Eugenie on Instagram. 

Since word got out, Charlene, a mother-of-one, said she’s received requests from all over the world for her cardigans, normally costing £18 to £35. 

The woman behind the sweater worn by Princess Eugenie’s son August’s embroidered sweater in Windsor on her birthday said she had no idea she had made it for a royal, and said sales have blown up since Eugenie shared the look on Instagram

Charlene said discovering that a royal baby was wearing one of her sweaters ‘was very surreal, but amazing.’

She said she remembered the request for the August sweater but had not connected the dots at the time and didn’t know it was for a royal. 

Charlene started the business in December 2020 and was mainly selling designs to family and friends, but the e-shop has exploded since Eugenie showed off the sweater on her social media. 

Since then, she claimed that a lot of friends of Eugenie’s ordered sweaters as gifts on her website. 

The baby sweater for a white wool with blue stitching reading ‘August’ – they cost £2,000 on Charlene Holden’s Etsy shop Uncool Wool

Charlene’s business, in Horsforth, West Yorkshire has boomed since the sweater was spotted on Instagram

She’s now looking to the future and growing her business, saying that some parents have requested matching adult sweaters to wear with their little ones.   

A second snap shows the baby boy nuzzling into his father’s shoulder, with just his eyes and star-print white hat peeping out from over the top.

The daughter of Prince Andrew and Sarah Ferguson welcomed her first child, who is 11th in line to the throne, with Jack on February 9 at London’s Portland Hospital. 

The couple were pictured leaving the hospital three days later on February 12. 

Last month, the new mother revealed the name and shared her first family picture with her son – the Queen’s ninth great grandchild – which is thought to have been taken in the grounds of Frogmore Cottage, where the couple are currently living.

Posting a series of photographs on Instagram, Princess Eugenie wrote: ‘Thank you for so many wonderful messages. Our hearts are full of love for this little human, words can’t express. We are excited to be able to share these photos with you.⁣’ 

After celebrating her 31st birthday yesterday, the new mum took to Instagram to share adorable snaps of baby August, who was born on February 9 – before referring to him as ‘the best present she could ask for’

Eugenie went on to reveal the name was a touching tribute to Queen Victoria’s Husband Prince Albert, whose birth name was Franz Albert August Karl Emanuel, and Prince Philip, who is currently in hospital, writing: ‘On his grandfather’s birthday weekend, thinking of my grandfather, we are introducing our little boy. 

He is named after his great grandfather and both of his 5x great grandfathers.’ 

The new mum shared another look at her newborn while celebrating Mother’s Day on  Instagram earlier this month, with a sweet picture of her baby lying among some daffodils. 

Although his head is turned away from the camera, the young royal can be seen donning a patterned babygrow adorned with whales, a knitted white cardigan, matching hat and fluffy rabbit slippers. 

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