‘Deep Nostalgia’ tool animates photos with unintended creepy results

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This technology was built in the name of nostalgia but is being used in the name of nonsense.

Late last month, genealogy website MyHeritage announced a new tool for animating photos called “Deep Nostalgia.” But while the tech was intended to let users “bring beloved ancestors back to life” and “experience your family history like never before,” many internet denizens have been finding other far less wholesome applications for it. 

“So I wanted to know how the recent #DeepLearning facial animations services do with busts and decided to give that botched Christiano Ronaldo statue a spin,” one Twitter user captioned a “#DeeplyDisturbed” video created with the MyHeritage software to show the bronze bust uncannily moving about. 

An animated version of the Mona Lisa is less disturbing, but still unsettling. 

“Since that #DeepNostalgia thing is gaining popularity, I found something that #InternetNeverForgets,” tweeted another user who experimented with the software to animate Beyoncé’s face mid-performance. 

“Frederick Douglass, the mighty abolitionist, was the single most photographed person in the United States during the nineteenth century. Here’s how he might’ve looked in motion. Brace yourself and press play,” tweeted a user who decided to use the tool for something closer to its intended purpose. 

MyHeritage is aware that the tool — created using tech developed by deep-learning company D-ID — could thrust photos deep into weird territory.

“Some people love the Deep Nostalgia™ feature and consider it magical, while others find it creepy and dislike it,” the company wrote in Deep Nostalgia’s FAQ section. “Indeed, the results can be controversial and it’s hard to stay indifferent to this technology.” 

With that in mind, MyHeritage invites users to “please use this feature on your own historical photos and not on photos featuring living people without their permission.” As well, the ability to include speech in the videos has purposefully not been included in order to “prevent abuse.” 

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