RESTRICTIONS on where shops can display junk food come into effect this weekend.
A ban on displaying products high in fat, salt and sugar (HFSS) in prominent locations, such as shop entrances and till areas, came into force today (October 1).
In a bid to curb unnecessary intake of unhealthy items, shoppers will also no longer see sweet treats on offer near any entry point or checkout.
But a ban on multibuy deals on HFSS foods, such as “buy one, get one free” has been delayed until October next year.
The government said the change has been made in response to shoppers facing rising prices and cost-of-living pressures.
Food and Drink Federation chief executive Karen Betts said: “The implementation of the delay to the ban on volume promotions is welcome news, including for hard-pressed shoppers at a time of rapid food price inflation.
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“Our industry looks forward to continuing to work with the government to help tackle obesity and poor diets."
There has been no confirmation over plans for a crackdown on junk food advertising, which had also been delayed for a year.
It emerged last month that the government was reviewing its anti-obesity strategy.
According to reports, plans to tackle junk food could be scrapped by Prime Minister Liz Truss amid fears it would increase pressure on consumers already struggling with soaring costs.
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Association of Convenience Stores chief executive James Lowman said: “Local shops have sunk huge sums of money in refitting their stores to comply with these regulations when their businesses are already under pressure from rising energy bills and increased products costs.
“Retailers have been frustrated by the Government’s rushed approached to policy development and indecision about implementation dates.”
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Meanwhile, we found out from a supermarket expert how you can get your weekly shop cheaper in every aisle.
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