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Do you think that florals are the safe but ever-so-slightly boring option of the perfume world? Then prepare to change your mind – because this year’s launches are pure happiness in a bottle.
Florals fragrances are coming into bloom in a fresh way this spring, with feel-good blends that are as modern as they are pretty.
There’s certainly nothing granny-like about 2021’s darling buds, which cleverly capture the nation’s optimistic new mood ahead of lockdown ending.
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Spritz them on and imagine picnics in the spring sunshine and lazy afternoons sipping wine in the garden with friends.
If you dare to dream, you might even close your eyes and picture yourself surrounded by sun-drenched blooms in the Med….
Here’s what you need to put on your shopping list right now.
Aerin Mediterranean Honeysuckle In Bloom EDP, buy it here for £99
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Merely calling this “evocative” would do this a disservice; for anyone who’s ever enjoyed summer in the Med it’s a jolting flashback of a perfume. You might not even remember the exact destination but you’ll register the warmth of honeysuckle and tuberose and remember how it made you feel. It’s a limited edition, so if it’s your idea of a summertime special you may want to stock up.
Estée Lauder Beautiful Magnolia EDP, buy it here from £52
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You expect a floral scent to be comforting and soft but Lauder’s latest is truly one to sink into, a gorgeous plump pillow of a perfume. It’s dreamy and ultra-pretty, no question, but it’s also a modern romantic thanks to some nicely nuanced notes of fresh, dewy greenery, providing springy support atop the feathery cushion of petals and musk.
Marc Jacobs Daisy Eau So Intense EDP, buy it here for £69
As the name suggests, it’s a bolder bloom than your average delicate Marc Jacobs Daisy: bigger, showier and sunnier. There’s a garland of rosebuds at the heart of the scent, cleverly balanced with a mix of sweet (but not too sweet) strawberry, and the green crispness of moss. Now figuratively pluck the petals one by one: you love it, you love it not, you love it.
Elizabeth Arden White Tea Ginger Lily EDT, buy it here for £40
The White Tea fragrances always have a certain spa-like feel about them but if the original was total “close your eyes by candlelight” zen, this is the more vigorous end of the treatment menu. Although still clean and serene, the floral notes are pepped up with the warmth of ginger — imagine the olfactory equivalent of a deep-tissue massage that leaves you both invigorated and floaty.
Guerlain Mon Guerlain Sparkling Bouquet EDP, buy it here from £58
The first day of spring, a sunny walk in the park, an unexpected bunch of flowers. This is that feeling of joy, bottled. In this latest variation, a dash of fresh pear adds a light, bright note to the original Mon Guerlain combo of lavender, vanilla, jasmine and sandalwood. Spritz on and you won’t be able to help but smile.
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