CONOR McGREGOR and Jorge Masvidal is 'the single biggest fight' in the UFC and would sell out in 24 hours, Chael Sonnen said.
The pair are the UFC's two biggest pay-per-view stars, but are both on a run of losses.
But ex-UFC title challenger and analyst Sonnen is adamant they could still produce a blockbuster, especially with Masvidal's 'Baddest Mother F***er' belt on the line.
He said on Teddy Atlas' podcast: "I do believe the single biggest fight, if you wanna get the world's attention and really have some fun.
"If you really wanna have some fun, you just get Conor McGregor and you put him in there with Jorge Masvidal.
"You put the BMF title on the line. You pick the arena. We will sell that out in 24 hours."
McGregor, 33, has lost his last two fights, both against Dustin Poirier, who he first beat in 2014.
Poirier, 33, won their rematch by knockout in 2021 and in the trilogy bout seven months later, the Irishman broke his tibia.
Meanwhile, Masvidal, 37, has been twice beaten by welterweight champion Kamaru Usman, 34, first on points and then by KO.
He recently returned against former friend-turned bitter rival Colby Covington, 34, but was beaten on points.
Masvidal's meteoric rise in 2019 was capped off by beating Nate Diaz, 36, for the BMF belt the UFC specially made for the fight.
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Soon after, he was linked with facing McGregor, who had returned at welterweight and beaten Donald Cerrone, 38.
And Sonnen believes the seed remains planted for the pair to finally fight.
He said: “Jorge Masvidal is the second biggest draw in this sport.
If you really wanna have some fun, you just get Conor McGregor and you put him in there with Jorge Masvidal.
"Jorge Masvidal is the BMF champion, Jorge Masvidal just signed a new contract.
"That means one thing – his next fight is going to be a main event.
"He had better get used to five rounds, because he doesn’t particularly love them.
“He’s got unfinished business with Leon Edwards who is possibly tied up for a championship fight himself.
"But I gotta remind you, the entire reason Conor McGregor did the 170 pound experiment is because Dana White said, ‘Jorge Masvidal is too big’.
"Conor does not agree. That fight can happen.”
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