ROSE NAMAJUNAS' strawweight title defence against Carla Esparza was such a snoozefest that UFC president Dana White appeared to tune into Canelo Alvarez's clash with Dmitry Bivol.
Boxing's pound-for-pound king's unsuccessful bid to dethrone WBA light-heavyweight king Bivol was underway before UFC 274's co-main event kicked off.
But White's attention seemed to deviate from the 115lb title bout due to the inactivity of both women in the five-rounder.
Photos appeared to show White flicking his head between the Canelo vs Bivol fight and the drab rematch between Namajunas and Esparza.
Fight fans were quick to comment, with one saying: "Dana White is cage side watching the Canelo fight and hasn't even looked up at the octagon once."
Another said: "I feel like Rose and Carla were probably watching that fight as well cause they sure as hell weren't fighting."
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And another said: "To be fair, That's during the co-main event which was [the] worst fight of all time."
Another remarked: "He always does this, he always watches the screen to see if the cameramen are doing their jobs, production is right etc."
Coincidently, veteran promoter White, 52, was caught watching Canelo's undisputed super-middleweight showdown with Caleb Plant during UFC 268 last November.
During Namajunas' rematch with Zhang Weili, eagle-eyed fight fans noticed White checking out Canelo's bid to become undisputed 168lb champ.
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Canelo himself shared a picture of White watching his fight cageside, posting it to his Instagram story with a laughing emoji.
UFC 274's co-main event brought about the end of Namajunas' second reign as strawweight queen.
Despite an extreme lack of activity, Esparza reclaimed the 115lb throne in a bout UFC commentator Joe Rogan branded '‘the stinker of all stinkers".
White himself was blown away by the lack of action, saying in the post-fight press conference: “It was a weird fight.
“It seemed like they didn’t want to engage.
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"I think there was a total of six punches thrown in the first round.
“So, yeah, that was a tough one – it happens sometimes. I started zoning out like halfway through so I don’t know (who won).”
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