LUTON director Stephen Browne hid an X-rated message about Watford in a matchday programme.
Fans spotted the note to the club's rivals after looking at the first letter of each paragraph in Browne's 'From the Boardroom'.
The Hatters recently beat the Hornets 2-0 at Kenilworth Road, helping the club cement their spot in the play offs.
While Watford is currently sitting in 12th place in the Championship, six spots and Browne opted to have a poke at the club's longstanding rivals.
The secret note said: "Watford are s*** COYH."
And eagle-eyed fans found the subtle dig hilarious on social media.
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One fan tweeted: "The written piece as a whole is a work of art, a true wordsmith in action."
A second commented: "Superb Mr Browne ??."
A third wrote: "Excellent as always by Stephen!"
A fourth said: "Do we really need this level of childishness? Of course, the answer is yes. Yes, we do."
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While a fifth added: "Petty. But I love it."
The two sides have only faced each other four times in the last decade.
They have won two games each during this time, but Luton are the team in the ascendency at the moment.
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