Martin Lewis was left red-faced during the latest episode of Good Morning Britain after he accidentally said "stuffed crutch" live on air.
The Money Saving Expert appeared on Wednesday's ITV show (May 17) alongside host Susanna Reid to discuss the latest entertainment news and political affairs.
But when the presenters asked viewers a mathematical question regarding which size pizzas would be more bargain for their money, Martin, with the help of weather reporter Laura Tobin, accidentally slipped up.
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Explaining that one 15-inch pizza for £10 was better value for money than two 10-inch pizzas for the same price, Martin, 51, said: "So the 15-inch pizza has a bigger area.
"But the circumference is bigger on the two ten inches, so if it's stuffed crutch, if you like stuffed crutch-crust, then you might want to go for the two ten inches.
"But with area, it would be the 15-ich pizza because it's better value because you get more pizza for 10 quid," he explained excitedly.
However once Martin realised his on-air blunder, he quickly headed over to Twitter to clarify what he actually meant.
He tweeted: "Just to clarify I meant stuffed crust not stuffed crutch!!!!!"
Seeing his honest response, fans also shared their thoughts on the hilarious mishap.
One social media user penned: "Excuse me Mr Lewis! How one sentence can spark so many questions…"
Another joked: "And so my interest wanes."
A third replied:" If I had a quid for every time I've made that mistake."
While a fourth added: "Lol now what was going through your mind martin at that moment."
Elsewhere on the show, Martin appeared to make a dig at an unnamed presenter who previously said that they were bad at maths.
Explaining his stance to Susanna, the stand-in host mentioned that he wasn't talking about her but refused to "name and shame" who he was pointing the finger at.
He said candidly: "First of all I have no problem with people saying they're bad at maths. But I do have an issue with some presenters in the past who boasted about being bad at maths."
"I won't name and shame, but those who say 'oh I'm terrible with maths' – well you'd never hear them say 'I'm terrible with reading'. For some reason, we have this different social attitude to maths, than reading."
"There's nothing wrong with being bad at maths or bad at reading."
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