Peloton Revives Dead And Just Like That Character in New Ad

And just like that…[spoiler] is alive again

The ad comes in the wake of Noth being killed off in the first episode of HBO Max’s “Sex and the City” reboot, “And Just Like That…” On Thursday, immediately following the reveal that Mr. Big died of a heart attack while riding his Peloton, the company expressed their upset with the twist as well.

On Friday, executive producer Michael Patrick King reassured TheWrap that he had no ill intent in using Peloton on the show.

“Big was on a Peloton to prove that he was current and life-affirming. I put Peloton in the show the same way I would put Gucci in the show, because that’s what is happening right now in life.”

King added that he has a Peloton himself and reiterated the company’s statement that a Peloton can actually lengthen a person’s life.

“Mr. Big died because of his heart, which was established in the series, way back in the day,” King also noted. “He had a heart problem… and Carrie cried when she heard it. I even say in this first episode, ‘I thought you were reaching for your emergency nitroglycerin pill.’ The heart is the story, not the bike.”

As an added bonus for fans, Ryan Reynolds voiced the PSA in the new ad, touting the benefits of owning a Peloton. As he speeds through them, he makes sure to end on a definitive statement: “He’s alive.”

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