B2B cooperation can be quite challenging when there is no experience in building such interaction. It is unique and differs from the interaction with the company’s clients. The CEO at Gamingtec, Sapar Karyagdyyev, shares some advice on building a solid partnership. This article is helpful, especially for startup entrepreneurs working in the media entertainment market.
Sapar Karyagdyyev starts his speech by differentiating the B2B and B2C interactions. The businessman states that good messaging and branding are successful key elements in B2B partnership. When it comes to promoting products for consumers, the marketing department usually focuses on engaging and innovative ideas and popularizing them. Talking about B2B marketing, the main focus is to reveal the advantage of the product or service. In addition, it should be complemented with a steady conviction of investing in a beneficial approach and a decent profit.
In order to advertise the company and increase brand awareness on the B2B level, marketers come to the use of respective methods which work the best: digital advertising, SEO, email marketing, advertising in trade magazines and journals, participation in industry conferences and exhibitions online and offline, and others. Sapar Karyagdyyev agrees on the effectiveness of these methods in the context of highlighting overall ROI and addressing promo materials to potential business partners.
When it comes to boosting sales in the media entertainment industry, it is essential to delve into other companies’ business processes to explain the perspectives of a long-term partnership to potential partners. This is how a knowledgeable sales team works. Thus, one should care for the sales team and provide them with training. Such an approach will encourage them and make them flexible and effective in building connections with partners.
One more crucial aspect to consider in the media entertainment industry is the company’s tone of voice. Sapar Karyagdyyev comments that many companies are willing to be heard and recognized in the market and use a neutral communication type. This is a mistake they should avoid. They will sound like a robot. In order to stand out, the company should focus on such characteristics as being “friendly”, “informative”, and “knowledgable”. Such a tone of voice will definitely highlight the company and help build a meaningful connection with the targeted audience.
Sapar Karyagdyyev notices that in B2B marketing, the company should provide a thorough analysis (handy SWOT) on brand and in-deep market research when achieving great results. It is useful to create a strategic marketing plan which contains a brand strategy and messaging platforms. Thus, it is important to express the uniqueness of the brand and what differentiates it from competitors.
The benefit of SEO in marketing strategy is effective as well. The basic components in SEO like website optimization, content development, keyword search, link building are crucial in advancing organic Google search ranking. SEO development requires time and resources as it is a long-term project. But it is worth being involved in the business process because it benefits with excellent results.
Sapar Karyagdyyev concludes that B2B marketing campaigns involve long-term interaction with the audience who are potential partners. Therefore, it is focused on the constant investigation and questioning “what is next?” with a well-planned strategy to bring it to life on different levels.
Read more about Sapar Karyagdyeev in the source.
