Oh, to be J.Lo. The multihyphenate's had a hand in the beauty scene since Glow by Jennifer Lopez came out in the halcyon days of 2002, and by the way J.Lo looks today, she hasn't aged since. There's nothing wrong with aging, of course, but with all the money in the world, Lopez has simply opted out. As you might've heard, she's taken that experience with the best products dollars can buy and turned it into her own long-awaited beauty brand. Today, it finally hit Amazon.
The selection consists of six skincare products and one highlighter, ranging in price from $18 for a sheet mask to $79 for serum. All of the products are based around the JLo Beauty Olive Complex, a blend of moisturizing squalane, fermented oil, extra virgin olive oil, and olive leaf extract. The product names pay tribute to J.Lo's many career highlights, from That Hit Single Gel-Cream Cleanser to That Blockbuster Wonder Night Cream with Hyaluronic Acid, so even if you're skilled at none of the things, at least your skincare can be.
Shop now: $58; amazon.com and sephora.com
For your morning routine, That JLo Glow Serum features the namesake olive complex, plus Japanese rice sake ferment to brighten, tighten, and lift as it delivers anti-aging antioxidants. Rice sake ferment is no joke in the skincare world: It's the key ingredient behind products like the SK-II Facial Treatment Essence that keeps Cate Blanchett radiant and wrinkle-free. SK-II's Essence is $167, where J.Lo's serum comes in at $79 — it's a sweet-enough price difference that we'll forgive the product for not actually smelling like Glow by J.Lo.
Speaking of the wrinkle-free life, the line's That Big Screen Moisturizer with Broad Spectrum SPF 30 combines brightening licorice root with hyaluronic acid, glycerin, and a mix of mineral and chemical sunscreens to ward off skin-damaging free radicals (and an HD camera's unforgiving eye). That Fresh Take Eye Cream with Peptides uses a sugar-derived matrix, blurring complex, and said peptides to moisturize and diffuse the look of dark circles and crow's feet.
Shop now: $79; amazon.com and sephora.com
Shop now: $54; amazon.com and sephora.com
Shop now: $48; amazon.com and sephora.com
For night, That Hit Single Gel-Cream Cleanser gives a great cleanse with a silky cream consistency that wipes away dirt and oil as it tightens pores. That Blockbuster Wonder Night Cream with Hyaluronic Acid ends with a rich, creamy finish; glycerin, squalane, hyaluronic acid, shea butter, and a host of plant extracts work with a yeast-derived ferment to moisturize and smooth out wrinkles.
As for add-ons, That Limitless Glow Sheet Mask was the first thing to sell out when the brand dropped yesterday at Sephora. For good reason: Each two-piece mask is infused with an ounce of the JLo Glow Serum, and at $18 for one, that's an excellent way to get a taste if you're curious. For reference, the $79 serum itself is an ounce — so if you want to buy a sheet mask and milk the serum from it, we wouldn't judge.
Adding to its popularity, probably, is the fact that J.Lo says fiancé A-Rod loves to sheet-mask with her; the two are "always fighting for the mask" thanks to limited production.
The only makeup in the collection doesn't disappoint — That Star Filter Highlighting Complexion Booster is available in four gleaming shades, from a pearly pink to a gorgeous rich bronze. The formula is sheer enough that you just look lit from within, as vitamin E and the olive oil complex build a moisturizing foundation.
Shop JLo Beauty at Amazon before it sells out.
Shop now: $18 or $48 for set of three; amazon.com and sephora.com
Shop now: $38; amazon.com and sephora.com
Shop now: $39; amazon.com and sephora.com
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