It’s pretty much impossible to walk into a mall and find Black-owned fashion brands to shop. Even the fact that we live in the glorious digital age of shopping doesn’t always make the process of discovering Black fashion designers easy. Sure, I’ve personally come across one or two brands while scrolling through Instagram accounts, conducting Google searches, and have learned about a handful through organizations like Brandice Daniel’s Harlem Fashion Row, Victor Glemaud IN THE BLK, and Zerina Akers’ Black Owned Everything. But, still — even after a handful of companies have committed to supporting Black-owned business with Aurora James’ 15 Percent Pledge — it’s harder than it should be to find amazing Black designers to support.
So, to make things a little easier for everyone, I’ve rounded up 40 of my absolute favorite Black fashion designers. Keep clicking through discover some of the best celebrity-loved and up-and-coming labels, ahead.
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Fe Noel
- Designer: Fe Noel
- Location: Brooklyn
- Price: $38 – $1,495
- Online Retailers: fenoel.com
- What makes the brand stand out? These soft-colored pieces will hug, wrap around, and showcase all your curves without feeling constricting, and you’ll likely want to relax in its collection of playful robes. Aside from Michelle Obama, Gabrielle Union and Beyoncé are fans.
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Telfar
- Designer: Telfar Clemens
- Location: Brooklyn
- Price: $55 – $ 257
- Online Retailers: shopbop.com, SSENSE.com, shop.telfar.net
- What makes the brand stand out? That bag you keep spotting on everyone, from your fashion-forward neighbor to Oprah to AOC? Yep, that’s Telfar, and whenever new colorways drop, you need to act quick — because they sell out in a flash. One big draw here is the designer quality for reasonable prices. However, if you do miss out, don’t worry: Telfar also sells sweats, hats, and other wardrobe essentials, so you can take your pick.
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Christopher John Rogers
- Designer: Christopher John Rogers
- Location: Brooklyn
- Price: $175 – $4,000
- Online Retailers: net-a-porter.com and bergdorfgoodman.com
- What makes the brand stand out? Shiny, voluminous, and colorful designs that make us audibly gasp each time we spot them on a celebrity. Lizzo, Tracee Ellis Ross, Zendaya, and pretty much any style icon you can think of has one (or many) of these pieces in their closet. Not ready to wear a full gown to date night? There are slightly more subtle blazers and printed pants, too.
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Daily Paper
- Designer: Hussein Suleiman, Jefferson Osei and Abderrahmane Trabsini
- Location: Amsterdam
- Price:
- Online Retailers: farfetch.com and dailypaperclothing.com
- What makes the brand stand out? Sweatshirt dresses, pleated skirts, and biker shorts sets. That’s just some of what you’ll want to ‘add to cart’ while scrolling through Daily Paper’s site. These items are sporty with an elevated, feminine flair, and the best part is the price tags won’t make you do a shocked double-take.
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Oyemwen
- Designer: Oyemwen Oriakhi
- Location: Atlanta
- Price: $60 – $850
- Online Retailers: oyemwen.com
- What makes the brand stand out? Sometimes, we need an over-the-top, ruffled, tulle something to wear for our birthday, wedding, or other special occasion. These voluminous dresses will make your princess dreams come true — and yes, there’s a mommy-and-me collection, too, so your mini can match as well.
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Victor Glemaud
- Designer: Victor Glemaud
- Location: New York
- Price: $145 – $1,295
- Online Retailers: revolve.com, shopbop.com, fwrd.com, glemaud.com, and more
- What makes the brand stand out? It isn’t easy to combine cozy with sexy, but Victor Glamaud has managed to do just that. His cutout sweater dresses and tops were already a favorite among celebrities like Ashley Graham and Selena Gomez, but when Meghan Markle wore an asymmetrical design for a Zoom interview? The brand solidified its spot in fashion history. There’s also another reason to show support: Glemaud is the founder of IN THE BLK, a network for Black creatives.
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Bychari
- Designer: Chari Cuthbert
- Location: Los Angeles
- Price: $40 – $1,110
- Online Retailers: bychari.com
- What makes the brand stand out? Remember Michelle Obama’s famous “vote” necklace? This is the brand who created it, and that friendly reminder was just a taste of what it has to offer. Whether you’re in the market for dainty drops, standout hoops, or chains and pendants for layering, you’ll find it here, along with some great gift options.
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Sergio Hudson
- Designer: Sergio Hudson
- Location: Los Angeles
- Price: $195 – $1,295
- Online Retailers: sergiohudson.com
- What makes the brand stand out? If you want your outfit to signal that you’re a boss, it’s time to invest in a suit, skirt set, or dress from Sergio Hudson. Not only is Vice President Kamala Harris a fan, Michelle Obama made many headlines while wearing a full Sergio Hudson look to the Inauguration. And, those are just two big names on the list of famous faces who enjoy these clothes. Jennifer Lopez, Issa Rae, and Kourtney Kardashian have also been spotted in pieces on the red carpet.
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Brandon Blackwood
- Designer: Brandon Blackwood
- Location: Brooklyn
- Price: $55 – $8,500
- Online Retailers: thelobby.com and brandonblackwood.com
- What makes the brand stand out? These structured totes will no doubt add a pop of color to your outfit, and the classic shape means they’ll last you for years to come. But even more than that, many of the pieces come with a message written on the side: “End systematic racism.”
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House of Aama
- Designer: Rebecca Henry and Akua Shabaka
- Location: Los Angeles
- Price: $45 – $1,600
- Online Retailers: houseofaama.com
- What makes the brand stand out? Not everyone would be able to handle working with family every day, but the mother daughter duo behind this brand makes it seem like a good idea — especially after you spot all the lacy, Victorian-like dresses just begging to be bought. According to the site, the brand’s inspiration is to “evoke dialogue, social commentary and conversations around heritage, remembrance and shed light on nuanced histories.”
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Jade Swim
- Designer: Brittany Kozerski Freeney
- Location: New York
- Price: $56 – $240
- Online Retailers: matchesfashion.com, shopbop.com, revolve.com, jadeswim.com, and more
- What makes the brand stand out? Brittany Kozerski used to work as a fashion editor, so you know she has her finger on the pulse of what’s hot, and she’s definitely used that skill to her advantage when it comes to designing swimwear. These bikinis and one-pieces are minimalistic (you won’t find prints or embellishments here), but with creative ruching, unexpected straps, and lots of earth tones and neutrals, you won’t have to wonder why it’s a hit among celebrities like Kaia Gerber and Chrissy Teigen.
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Tier NYC
- Designer: Esaïe Jean-Simon, Nigeria Ealey, and Victor James
- Location: Brooklyn
- Price: $35 – $440
- Online Retailers: shoptier.nyc
- What makes the brand stand out? For Tier NYC, fashion equals art, which is why the designs feature details that make you want to take a second look, such as a newspaper print or geometric lines that help highlight certain body parts. Plus, if you’re looking to upgrade your sweats, there are a variety of bright, satin alternatives available to help you relax in style.
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TOVE
- Designer: Camille Perry and Holly Wright
- Location: London
- Price: $77 – $1,174
- Online Retailers: net-a-porter.com and tove-studio.com
- What makes the brand stand out? You can tell by just looking at these dresses, coats, and lingerie offerings that this contemporary brand is all about luxury. You won’t find one-wear-wonders here: Every item is sleek and versatile enough to be layered and worn year-round, so you’ll really get your money’s worth.
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Kenneth Ize
- Designer: Kenneth Ize
- Location: Lagos
- Price: $192 – $902
- Online Retailers: farfetch.com, 24s.com, and kennethize.net
- What makes the brand stand out? You know a brand is good when Naomi Campbell returns to walk the runway. Kenneth Ize is a pro at combining old with new; the designer works with a community of weavers and artisans in Nigeria to keep tradition alive, while also creating quirky-cool, modern clothing. His pieces often feature colorful stripes and prints.
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Tia Adeola
- Designer: Teni “Tia” Adeola
- Location: New York
- Price: $45 – $300
- Online Retailers: tiaadeola.com
- What makes the brand stand out? Having a selection of playful, eye-catching masks is now on the list for what makes a brand cool in our eyes — and Tia Adeola has over-delivered. Not only will you want to drop $45 on one of its ruffled options, you’ll also be tempted by the selection of crop tops and sheer matching sets, which were inspired by the Renaissance period.
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Coco and Breezy Eyewear
- Designer: Corianna and Brianna Dotson
- Location: New York
- Price: $225 – $325
- Online Retailers: nordstrom.com, cocoandbreezy.com, and other eyewear retailers
- What makes the brand stand out? If looking at a computer screen all day has really messed with your eyes, or you’re in the market for a pair of new sunglasses, it’s time to peruse this site. There are plenty of shapes and colors to choose from, so you’re bound to find something that suits your specific aesthetic without sacrificing your whole paycheck.
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Heron Preston
- Designer: Heron Preston
- Location: New York
- Price: $55 – $2,033
- Online Retailers: selfridges.com, thewebster.com, farfetch.com, heronpreston.com, and more
- What makes the brand stand out? You know how certain top models and celebrities step out in outfits that seem effortless without being boring or average? This brand is the epitome of that. It’s here you’ll find the graphic tees, bomber jackets, denim, and sweats you always wished you had in your closet. They’ll no doubt turn your everyday ensembles into enviable street style looks.
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Thebe Magugu
- Designer: Thebe Magugu
- Location: South Africa
- Price: $195 – $1,653
- Online Retailers: matchesfashion.com, farfetch.com, and thebemagugu.com
- What makes the brand stand out? Magugu was the first African designer to ever win the coveted LVMH Prize for Young Designers, and it’s not hard to see why. His pieces are easy to wear, yet tailored and sharp, complete with dreamy details and colors that aren’t too over-the-top.
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Aliétte
Designer: Jason Rembert
Location: New York
Price: $50 – $1,500
Online Retailers: shopbop.com and aliette.com
What makes the brand stand out? Even in a pandemic, Aliètte has become a red carpet, Zoom call, and cover story go-to for celebs. You may have seen Lizzo, Keke Palmer, Kelly Rowland, Ciara, and Cardi B breaking necks in the brand’s glamorous designs, created by celebrity stylist Jason Rembert.
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Hanifa
- Designer: Anifa Mvuemba
- Location: Kensington, MD
- Price: $50 – $369
- Online Retailers: hanifa.co
- What makes the brand stand out? Looking for statement pieces that are high-quality but aren’t ridiculously expensive? Add Hanifa to your bookmarks right now. The brand originally started making custom pieces and specializing in alterations, but now its collections are blowing up on Instagram. From Zendaya’s bird-like dress to SJP’s blanket cardigan, we’ve opened our wallets more than once after seeing a celebrity wear these designs.
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Pyer Moss
- Designer: Kerby Jean-Raymond
- Location: New York
- Price: $70 – $1,500
- Online Retailer: luisaviaroma.com, pyermoss.com, and more.
- What makes the brand stand out? You’ll find ’90s nostalgia and hip-hop influences throughout Pyer Moss’s designs, but especially in its Reebok collaboration. The brand has also been incorporating activism into its overall identity for years, with powerful runway presentations that speak to the political and socio-economic climate.
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Nubian Skin
- Designer: Ade Hassan
- Location: London
- Price: $14 – $135
- Online Retailers: asos.com and nubianskin.com
- What makes the brand stand out? Here’s one of the first brands to recognize that nude means more than just beige. Brown skin girls will fall in love with these multi-tone tights, lingerie, and bodysuits.
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Andrea Iyamah
- Designer: Dumebi Iyamah
- Location: Ontario
- Price: $32 – $510
- Online Retailers: revolve.com, bikini.com, andreaiyamah.com, and more
- What makes the brand stand out? Swimwear designed with African culture in mind made this brand a popular hit on the ‘gram, but Andrea Iyamah creates beautiful ready-to-wear and custom dresses as well.
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Ashya
- Designer: Ashley Cimone and Moya Annece
- Location: Brooklyn
- Price: $395 – $675
- Online Retailers: ashya.co
- What makes the brand stand out? This is where you’ll find the chicest collection of belt bags around (even Beyoncé’s into them). Grab one so you can go handsfree at the grocery store or during your next trip — while cinching your waist and adding a pop to your outfit.
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Stella Jean
- Designer: Stella Jean
- Location: Rome
- Price: $119 – $1,485
- Online Retailers: shopbop.com, theoutnet.com, stellajean.it, and more
- What makes the brand stand out? Stella Jean’s clothes are a reflection of Creole heritage and are all about having fun. Bright, playful patterns decorate laid-back-yet-polished blouses, daytime dresses, and chic shorts.
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Brother Vellies
Designer: Aurora James
Location: New York City
Price: $35 – $1,295
Online Retailers: modaoperandi.com, shopbop.com, farfetch.com, brothervellies.com, and more
What makes the brand stand out? Remember those iconic boots from Queen and Slim? Yep, those were Brother Vellies. This eco-friendly brand creates accessories with intricate designs handmade in South Africa, Ethiopia, Kenya, and Morocco, and are also responsible for the crowd-favorite Cloud Socks.
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Muehleder
Designer: Muehleder
Location: New York City
Price: $95-$495
Online Retailers: muehleder.com
What makes the brand stand out? Muehleder is known for creating statement-making dresses out of neoprene, and the brand also carries cool leather pieces and shimmering designs that are perfect for a night out. I’d definitely recommend keeping Muehleder in mind for your next big event. Issa Rae and Normani are already fans.
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Salone Monet
- Designer: Salone Monet Johnson
- Location: New York
- Price: $295 – $405
- Online Retailers: salonemonet.com
- What makes the brand stand out? Salone Monet specializes in creating classic heels that are available in up to six skin-tone shades. You might have even recognized a pair of these brown sandals on Beyoncé’s feet. And, by the way, these luxurious designs were made in Italy.
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Milano di Rouge
- Designer: Milan Harris
- Location: Philadelphia
- Price: $35 – $300
- Online Retailers: milanodirougue.com
- What makes the brand stand out? Milano di Rogue has mastered the art of sexy athleisure, mixing comfy pieces with feminine silhouettes. Plus, the brand’s bold logo-emblazoned designs are a favorite among the fashion crowd.
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Romeo Hunte New York
- Designer: Romeo Hunte
- Location: New York
- Price: $150 – $8,000
- Online Retailers: romeohunte.com
- What makes the brand stand out? Hunte is king when it comes to creating outerwear that perfectly mixes feminine with masculine. You might also find a variety of cool-girl denim designs and everyday styles for the fashion-forward guy while perusing.
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Undra Celeste
- Designer: Undra Celeste
- Location: New York
- Price: $95 – $350
- Online Retailers: harlemfashionrow.com and undracelesteny.com
- What makes the brand stand out? Looking for contemporary pieces that will effortlessly work into your busy lifestyle? Undra Celeste is the answer, creating versatile dresses, sweatshirts, and stand-out skirts for an affordable price.
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Off-White c/o Virgil Abloh
- Designer: Virgil Abloh
- Location: Milan
- Price: $80 – $10,255
- Online Retailers: farfetch.com, nordstrom.com, SSENSE.com, off—white.com, and more
- What makes the brand stand out? The list of A-listers wearing Virgil Abloh’s designs keeps getting bigger — and we can see why. Off-White designs speak to the culture with a laid-back ease that manages to feel both effortless and carefully selected all at once.
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Six/20
Designer: Keresse Dorcely
Location: New Jersey
Price: $30 – $500
Online Retailers: six20style.com
What makes the brand stand out? Six/20’s creations are a sportswear-meets-business dream with a hint of glam. You can purchase everything from a jersey-inspired sequin dress to a fashionable face mask.
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LaQuan Smith
- Designer: LaQuan Smith
- Location: NYC
- Price: $100 – $2,000
- Online Retailers: fwrd.com, luisaviaroma.com, laquansmith.com, and more.
- What makes the brand stand out? Who’s the designer all of your favorite celebs turn to for sexy, eye-catching outfits? LaQuan Smith, of course. The young star has built an internationally recognizable brand from the ground up, and has also collaborated with major retailers like ASOS.
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Lemlem
- Designer: Liya Kebede
- Location: Africa
- Price: $20 – $525
- Online Retailers: verishop.com, bloomingdales.com, lemlem.com, and more
- What makes the brand stand out? Made in Africa, Lemlem, founded by supermodel Liya Kebede, focuses on creating jobs all across the continent. The soft, cozy, cotton pieces from the main collection are handwoven in Ethiopia.
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Want les Essentiels
- Designer: Byron and Dexter Peart
- Location: Montreal
- Price: $15 – $1,250
- Online Retailers: shopbop.com, modaoperandi.com, wantlesessentiels.com, and more
- What makes the brand stand out? Want to travel or commute in style? This label — known for creating sleek luggage, duffel bags, and gadgets at reasonable price points — is one you should keep on your radar.
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Maki Oh
- Designer: Maki Osakwe
- Location: Africa
- Price: $860-$1,035
- Online Retailers: makioh.com
- What makes the brand stand out? Lupita Nyong’o and Solange Knowles are just two celebrities who have this brand in their closets. At Maki Oh, you’ll find items that mix traditional Nigerian-textile influence with contemporary styles.
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Duro Olowu
- Designer: Duro Olowu
- Location: London
- Price: $595 – $2,664
- Online Retailers: matchesfashion.com and duroolowu.com
- What makes the brand stand out? Olowu’s collection is filled with feminine designs that include prints placed on tailored suiting, dresses, and more. Oh, and you might have spotted his work on Michelle Obama a couple of times.
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Wales Bonner
- Designer: Grace Wales Bonner
- Location: London
- Price: $433 – $2,694
- Online Retailers: net-a-porter.com, matchesfashion.com, and walesbonner.net
- What makes the brand stand out? Wales Bonner is a need-to-know brand that was already being praised for its perfectly tailored menswear — and now, it’s taking over the women’s side of the market, too. On top of selling the ultimate preppy staples, from tops to blazers to utterly impeccable pants, Wales Bonner also released an Adidas collaborationto feed your sporty side.
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Mint Swim
- Designer: Draya Michele
- Location: California
- Price: $18 – $105
- Online Retailers: mint-swim.com
- What makes the brand stand out? One requirement we have for swimsuits these days is that they really stand out…for our social media photos (don’t @ us). Mint Swim is your best bet, with unexpected cutouts and attention-grabbing fabrics, all of which are available in a decent range of sizes.
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