Asda to give thousands of workers pay rise to £10.10 per hour as it vows to slash prices

ASDA is giving thousands of workers a pay rise this summer.

The supermarket said it will increase the hourly rate for shop floor staff to £10.10 per hour from July.

It follows Tesco which said earlier this month that it's own workers will get a pay rise to £10.10 from July 24.

Lidl increased pay in March from £9.50 to £10.10 an hour for entry level roles.

Staff at Asda currently get £9.66 per hour after a rise from £9.36 on April 1.

London staff are on £10.83 and we've asked the supermarket if they will get a pay rise too.

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Rates for London are usually more to reflect the higher cost of living in the capital.

The National Living Wage – the legal minimum for over 23s – is set at £9.50 per hour.

Asda said it is also slashing prices for shoppers this year on over 100 popular items.

It's part of a £73million investment by the supermarket and comes amid a cost of living crisis that has seen millions of households pay more for essentials including food and energy bills.

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Inflation has soared to 7% and could rise further, piling pressure on people's budgets as they have to spend more on their usual outgoings.

Mohsin Issa, co-owner of Asda, said: “We know that household budgets are being squeezed by an increasing cost of living and we are committed to doing everything we can to support our customers, colleagues and communities in these exceptionally tough times.

“We’re standing side by side with the families and communities who are juggling so many demands at the moment.

“We’re taking unprecedented action to give families some additional stability and certainty in their weekly shopping by lowering and locking over 100 prices until the end of the year.

“We’re also proud to be investing in increasing the pay for our hardworking store colleagues and continuing to support the communities we are part of.”

At Asda shoppers will see "dropped and locked" logos on over 100 items where the price has been lowered and will stay that way until the end of the year.

It includes diced chicken breast, 500g, reduced from £3.87 to £3.65 and Asda's own-brand bleach, 750ml, reduced from 80p to 75p.

Morrisons has also said it will cut prices on 500 items, including eggs, beef and rice.

David Potts, the boss of the supermarket, said: "We know that our customers are under real financial pressure at the moment and we want to play our part in helping them when it comes to the cost of grocery shopping."

A 30-pack of Morrisons own-brand eggs will cost £2.99 instead of £3.40, the BBC reports.

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