Black influencer claims a ‘fast fashion brand’ refused to pay her usual £10,000 rate, saying it was ‘impossible’ – before offering her white influencer friend with fewer followers £20,000 for the same job
- Atim Ojera, from London, who has 122,000 followers on Instagram revealed the unnamed fast fashion brand offered her ‘gifts’ in exchange for the posts
- They said her £10,000 fee was ‘impossible’ and she didn’t go ahead with the deal
- Later found out her white influencer friend, who has fewer followers and less engagement, was paid £20,000 for the same deal
A black influencer has claimed a ‘fast fashion’ brand told her that her fee of £10,000 for 10 Instagram posts was ‘impossible’ despite later paying a white influencer, with fewer followers, twice as much.
Atim Ojera, from London, who has 122,000 followers on Instagram revealed the brand offered her ‘gifts’ in exchange for the posts, and when she revealed her fee of £10,000 they declined to work with her.
But she later found out her white influencer friend was paid £20,000 for the same deal. She did not name the other influencer or the brand.
Atim Ojera, from London, who has 122,000 followers on Instagram revealed the brand offered her ‘gifts’ in exchange for the posts, and when she revealed her fee of £10,000 they declined to work with her
Taking to Twitter this week, Atim, who also works as a model, responded to a viral tweet pointing out the racial pay gap for influencers.
Taking to Twitter this week, Atim, who also works as a model, responded to a viral tweet pointing out the racial pay gap for influencers.
Sharing her story, she wrote: ‘A brand tried to gift me. I said no because I’ve already done paid posts for them before.
‘Then when they asked my rates for 10 posts I said £10,000 and they literally told me it was impossible. Only to find out my white influencer friend got paid £20,000 for the same deal.
‘She also has less engagement and followers than I do (I believe this brands bases it on engagement, don’t know if they still do) but it was just sooo funny to me. I did it as a test because I know for a fact this particular fast fashion brand don’t like black women,’ she added.
Atim, who has also worked with brands including beauty giants Revolve and Rihanna’s brand Savage x Fenty, is one of many influencers pointing out racial pay gaps in what brands are offering those who earn a living on social media
Atim, who has also worked with brands including beauty giants Revolve and Rihanna’s brand Savage x Fenty, is one of many influencers pointing out racial pay gaps in what brands are offering those who earn a living on social media.
Instagram page Influencer Pay Gap, anonymous shares submissions from people across the world on what influencers are paid – as well as posting advice to those wanting a career in social media.
In one post, a ‘white gay’ woman with 7,000 followers revealed she was offered £150 for a reel on Instagram while in another a black influencer with 27,000 followers revealed she was offered £800 for one IGTV post, three story posts and a grid post.
Atim, who often stuns in gorgeous clothes wowing her followers is the latest in a long line of influencers sharing their pay gap
Another submission from a social media manager showed how two of her clients who are both models were asked the same amount for a deal despite the black influencer having eight times as many followers as her white counterpart.
The brand said they’d be willing to work with the white model, with a following of 5,000 to 10,000 and not the black model, who had a following of more than 40,000.
Speaking to the Evening Standard last year, Adesuwa Ajayi, the account’s founder said that the most eye-opening aspect of the account is ‘the influencers being low-balled across the board.’
Instagram page Influencer Pay Gap , anonymous shares submissions from people across the world on what influencers are paid – as well as posting advice to those wanting a career in social media.
‘A white influencer with 30k followers being paid 5k for an advert for a major beauty brand that she ended up not participating in but a black influencer who did take part in it who also had a similar following was paid less than 2k.
‘A mixed-race influencer who was also on the same campaign claimed she was paid 10k to participate, all of which points towards how vastly different pay can be for black influencers,’ she said.
She added that black influencers are often approached on a gifting basis regardless of their following and engagement rate.
FEMAIL has contacted Atim for comment.
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