Nutella to slash size of jars from 400g to 350g but shoppers will still have to pay £2.90

NUTELLA is the latest brand at the centre of a shrinkflation row after slashing its jar size without reducing the price.

A 400g pot of the chocolate nut spread will reduce to 350g but shoppers will still pay £2.90.

Makers Ferrero blamed rising raw material costs but insisted the recipe would not change.

It sparked fury in 2017 by putting up the price of Nutella despite a fall in the cost of hazelnuts.

Cadbury and McVitie’s have recently been blasted for shrinkflation.

The latest Office for National Statistics data for 2015-17 shows firms shrank 206 items and increased just 79.

Consumer champs Which? said: “It’s understandable that households feel ­frustrated.”

The latest data available from the Office for National Statistics – covering September 2015 to June 2017, reveals 206 items shrank in size, with only 79 increasing in size.

An ONS report stated: "We also observed that prices tended not to change when products changed size, consistent with the idea that some products are undergoing 'shrinkflation'."

Most products that changed size (144), were food and drink, with 86 shrinkages made up of confectionery, spreads, sugar, bread, cereal and meat.

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