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Stella Artois drinkers are furious after noticing that the ABV (Alcohol By Volume) of the cans has been lowered to 4.6%.
The beer company recently decided to lower the alcoholic content of its canned and draft versions of Stella, along with its gluten-free alternative.
This isn't the first time the ABV of Stella has been lowered either.
The alcohol volume of the cans were previously lowered from 5.2% to 5%. It then changed again to 4.8% in 2007 and fell to 4.6% in October last year.
It seems like some shoppers have only just started to realise, however.
A disgruntled customer took to the Tesco website to leave a one-star review for the 18-can cases of Stella being sold on the website, claiming the drink tasted 'watered down'.
They fumed: "It was disappointing when they reduced it from 5.2% to 5%, then down to 4.8%. Was truly surprised to find they've now reduced it down to 4.6%. Tasteless, even compared to some supermarket brands. Would never have ordered these if I knew they were so watered down."
Another shopper agreed as the moaned that the beer with 'ruined' back in January. They wrote: "Used to be my favourite drink and since it's been reduced to 4.6% it tastes like water. Please change it back."
A third chimed in: "Can't believe it is down to 4.6% which is a real joke for a 'premium' lager! If you are in store then check the packs as I know some are 4.8% which is slightly better, but still not great!"
Yet another one-star review read: "A once great beer of the geezers. Now watered down to 4.6 per cent. Won't be buying this anymore, off to find another beer that is at least 5 per cent, or are the English not trusted with that anymore. First Becks, now Stella. Scandalous."
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The bad reviews have now left the product with just a 1.5-star rating on the Tesco website.
Dorien Nijs, brew-master at the brand's brewery in Leuven, Belgium, said: "Stella Artois still has the same full flavour and clean crisp taste, confirmed through rigorous testing by consumers, as well as internal and external beer experts across the world, including in Leuven, Belgium, the home of Stella Artois.
"Stella Artois in the UK will still be brewed using the original Stella Artois yeast and celebrated Saaz hops, in Magor, Wales and Samlesbury, Lancashire using British barley.
"We know that taste and quality remain the number one priority for Stella Artois drinkers, and we also recognise an ongoing health and wellness trend through moderation.
"We are proud that we can now deliver the same Stella Artois taste people know and love, with an ABV of 4.6%."
- Alcohol
- Tesco
Source: Read Full Article
