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The 2020 Tokyo Olympics are currently well underway but that doesn’t stop the fact that people are already talking about the 2024 games. The next cycle of the Olympics is set to be held in Paris, and while the logo was released back in October 2019, fans can’t help but roast the design again.
The logo is very reminiscent of the “Karen” meme — a caucasian woman with a short haircut who always “needs to speak to the manager.” The Parisian emblem is meant to depict three symbols: the Olympic flame, a gold medal and the hair and lips of Marianne, the personification of France since the 1789 revolution. She represents liberty, equality and fraternity.
This week, in the midst of the 2020 Olympic Games, jokes about the logo resurfaced on social media. “Feels like a good time to remind the timeline that Paris 2024 had literally the perfect logo that represented the number 24 and the Eiffel Tower, and then bombed it off for a logo that looks like a dating app for middle-aged women who yell at baristas,” one user tweeted alongside two of the emblem designs.
The current design took a year and a half to create and will be used for both the Olympics and Paralympics. It’s a big change from the colorful Eiffel Tower graphic used in France’s bid to host the 2024 games.
“Of course you’re all wrong! Paris 2024 logo is based on Victoria Beckham in 2007,” another critic chimed in.
“U telling me that #Paris2024 logo is the #Karen haircut?!” another user said.
Another fan tweeted, “I’m convinced that the Paris 2024 logo is a Karen.” One joked, “If @Paris2024 don’t do a compilation of all the best memes about the logo for in their opening ceremony I’ll be extremely disappointed.”
The last time the City of Love, French wine and baguettes with jam hosted the athletic games was back in 1924. Pierre-Olivier Beckers-Vieujant, chair of the International Olympic Committee Coordination Commission, previously explained the design choice to the BBC.
“The combination of the gold medal, the Olympic flame, and Marianne brings together the values, history, and French touch that will make these Olympic Games truly special,” he said. “I believe that this innovative design will be quickly recognized around the world and be a wonderful calling card for the Olympic Games Paris 2024.”
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