KIM Kardashian has been slammed for "photoshopping" Tyra Banks' body to look like hers in the new SKIMS campaign.
The 41-year-old was called out for the "unnecessary" editing of Tyra's figure as she starred in a new "icons" ad with Heidi Klum, Alessandra Ambrosio and Candice Swanepoel.
The Instagram account Problematic Fame pointed out the differences between an unedited behind-the-scenes video of Tyra posing with her fellow models compared to the finished result.
Tyra's skin looked noticeably smoother and she appeared to have a smaller waist in the campaign images.
The account wrote: "Appalled to see the amount of photoshop done to Tyra Banks' body in Kim Kardashian's news SKIMS ad campaign.
"For a brand that prides itself on body positivity and inclusivity, this is low. In what world does editing Tyra's body into a clone of Kim's endorse any sort of body positivity or inclusivity?
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"Tyra's body is perfect, this photoshop is horrendous and completely unnecessary, disappointing."
Sharing the campaign photo of Tyra and Kim together, they added: "Their bodies are nowhere near this identical in real life… this is insane to me."
Others slammed the apparent retouching on Reddit, with one critic writing: "This is photoshopping. Chunks of her waist are missing…not smoothed out."
Another raged: "Everyone is so photoshopped in this ad! It’s so frustrating.
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"They’re beautiful, stunning women and every wrinkle and dimple and line has been scrubbed off. This isn’t real! It’s so egregious and I hate it."
Kim seems as if she has been working overdrive on giving her brand a facelift as just recently fans suspected her friend, Dr. Ben Talei, accidentally leaked the star's secret new brand via an Instagram comment.
It kicked off when Kim's mom, Kris Jenner, took to Instagram and gushed about the TV star's "amazing accomplishment" of appearing on Time's "100 most influential companies of 2022."
Dr. Ben then jumped in the comments section and wrote: "I wear my Skims for Hims every day."
Fans jumped to the comments section and claimed the surgeon had accidentally leaked Kim's upcoming brand.
One noted: "I guess this confirms the 'Hims by Skim' Kim has made."
Aside from her work on SKIMS, Kim also recently announced she's “shutting down” her KKW Fragrance line after revealing she's also ending KKW Beauty.
Sources told The Sun last year that Kim wanted to rebrand the line since KKW stood for her married name, “Kim Kardashian West."
Kim legally returned to her single status and dropped the last name "West" from her social media pages just weeks ago before her latest announcement regarding KKW Fragrance.
Back in January, The Sun also exclusively reported that Kim was aiming to relaunch her KKW beauty line as SKKN in the early part of 2022, but found herself in a legal war with a business owner of the new name.
The small business owner had vowed to "vigorously" take "every action" possible to shut down the megastar's latest venture.
DRAMA WITH THE EX
All this comes as the TV personality and her ex Kanye continue to be involved in a nasty custody battle.
The former pair share four kids: daughters North, eight, and Chicago, four, and sons Saint, six, and Psalm, two.
The new Hulu star is now dating Saturday Night Live comic Pete Davidson, although he has also felt the rapper's wrath.
The couple, however, is still moving forward and have taken a major step in their relationship as Kim recently got to meet Pete's grandparents.
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