Yellowstone’s Cole Hauser unveils exciting new project away from TV series

Cole Hauser reveals cast of Yellowstone hoping to start filming in May

Yellowstone’s Cole Hauser has ventured into the world of coffee.

With his time on Yellowstone soon coming to a close Cole is trying his hand at starting a new coffee company, inspired by the cowboys on his hit Paramount Network series.

The 48-year-old actor, who stars as Rip Wheeler in Yellowstone, took to Instagram on Wednesday to announce his exciting new project called Free Rein Coffee company.

The actor shared a series of cowboy-esque snaps of him holding a branded Free Rein Coffee mug, along with another shot of him on horseback and a first look at the coffee packaging for a dark roast flavour called American Dirt.

READ MORE: Yellowstone’s Cole Hauser drops disappointing update on season 5B

He penned: “I’ve grown up around cowboys my whole life. And I can tell you, there’s nobody on earth who works harder.

“I’m proud to announce that I’ve decided to start a coffee company inspired by these men and women who wake up before the dawn. Not because it’s easy, but because it’s hard.”

“Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee.”

Before finishing off his message with some words of motivation: “So get up and get after it. Dreams don’t work unless you do.”

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The Yellowstone star also noted when fans can get hold of his new products: “Hey all, The merchandise and Coffee will be available this fall! Looking forward to y’all tasting it.”

Fans were quick to flood Cole’s comment section as they congratulated him on his new project and expressed their excitement to try out his new coffee.

One fan @mrs.victori wrote: “I’m so so excited for this!!!”

Another user @starrygin gushed: “Yes to Rip coffee. The choice is obvious.”

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A third fan @atlantya appeared to be thrilled by the idea, adding: “Yes!! There’s nothing like a good cup of cowboy coffee made over an open fire when we’re camping. I can’t wait to try this coffee.”

As user @uncle_matts_kitchen complimented Cole’s work, writing: “Very cool. And I love the logo. That mug is mighty fine as well.”

While fan @jennyraphas2018 shared: “Can’t wait anything for Rip,” followed by a red heart emoji.

When it comes to Yellowstone, producers confirmed the hit series will not be returning for a sixth run – however, fans will have a new sequel series to delve into from December 2023, which is currently untitled.

Yellowstone is available to stream on Paramount+.

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