"Flavortown" is coming to life with Guy Fieri as the mayor in a new Super Bowl commercial.
Although Fieri has hosted several of his own shows over the years, getting his own Super Bowl commercial, which he calls his 60-second movie, is like "being a number one draft pick, I got brought up to the big leagues,” he told AOL in an interview.
“This is a monumental time in my life,” he added.
The spot for Bud Light Seltzer Hard Soda features Fieri as the mayor of the Land of Loud Flavors where all of its citizens don the Food Network star’s iconic bleached spiky hairdo.
https://youtube.com/watch?v=Vs0YHD0JoCk%3Frel%3D0
Since his team, the Las Vegas Raiders, won’t be playing, Fieri is just “rooting for a good game” this Sunday.
"If it's not my team in the game, I want a lot of action," he said.
These days, the "Diners, Drive-Ins and Dives" host attends the Super Bowl, and this year, he's also participating in the 2022 Players Tailgate in Los Angeles. But, in the past when he would host from home, he would spend his time cooking up a meal for his guests and miss moments from the game.
To make it easy on yourself and enjoy the game too, he recommends putting together a nacho bar for your guests.
"Make yourself some great tortilla chips. Cook up some great ground meat of your choice, chicken, pork, whatever it is. Get some good beans, have some good salsas," he suggested. "It stays warm and people can eat it with whatever."
When Fieri isn’t on the road tasting food from all around the country, he’s also known to officiate weddings here and there. Kristen Stewart caught wind of his side gig and recently asked the restaurateur to officiate her upcoming wedding to writer Dylan Meyer.
Fieri accepted the gig in a video message on the Today Show a few months ago.
"I’m absolutely down," he told AOL. "I love that she loves my energy and my attitude."
It’s not the first time Fieri has officiated a same-sex wedding. In 2015, he held a mass wedding for 101 LGBTQ+ couples in Miami.
"It's probably one of the most amazing things I've ever done in my life," he said. "To watch these people bring their love for each other together, regardless of where they came from, who they are – just to watch people happy – and to be part of that, it was pretty moving."
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