WITH their glamorous lifestyles and wardrobes dripping with designer gear, we'd all love to live like the rich and famous.
But sharing their scent is often as close as we get.The Perfume industry is big business – especially the bottles with big-name backing and Brits spent more than £1.8bn on fragrances last year alone, according to Statista.
Singer Katy Perry looked scent-sational in modelling shots for the latest Dolce & Gabbana perfume campaign, as the face of their £92 a bottle Devotion scent.
According to Brand and Culture expert Nick Ede, the history of celebrity fragrances dates back almost 100 years:
"In the 1950s, Givenchy sold a scent created for Audrey Hepburn," he says.
"However, the business of celebrity fragrances really kicked into overdrive when Elizabeth Taylor launched White Diamonds in 1991.
READ MORE RICH LIST FEATURES
DEN GOOD
Dragons’ Den rich list reveals wealthiest stars ever – including £40m empire
ROLLING IN IT
Meet richest people in UK including vacuum boss & brothers worth £2.8trillion
"In fact, Taylor made more money from her fragrances than all of her film roles combined.
"Now every A, B, and C-lister is aiming to mimic that success."
With the help of Nick and PR guru Natalie Trice, we take a closer look at the stars making a staggering amount with their perfume prowess and estimate how much they're earning from their scents.
Ariana Grande – £245m
She's a global megastar and anything she turns her hand to means riches for 30-year-old Ariana.
Most read in Fabulous
MYSTIC MEG
Love-wise, security may not seem exciting, but it’s what you need right now
BEAN A BIT THICK
You’ve been making your beans on toast all wrong — as Heinz releases guide
LOVE LIES
I’m leaving my husband and four kids for a 26-year-old I’ve met online
BARE-FACED CHEEK
The moment a woman turned up for a park picnic with ‘no trousers’ on
12In fact, Britain's most popular celebrity fragrances revealed by perfume specialists Parfumery put Ariana at the top spot based on Google searches with one of her scents being snapped up every 11 seconds.
Nick says: "Ariana's scents have garnered an enthusiastic following, reigning as the top-selling fragrance on multiple beauty platforms.
"Ariana's Cloud scent was bought every 11 seconds in 2022. The brand has made in total over £820m in sales and netted Ariana a cool £245m.
"With her quirky style, cool packaging and fabulous scents she's become the queen of perfume and leaving the rest of the celebrity brands far behind. Her fans love it but so do the experts."
Natalie says: "Ariana Grande is multi-talented and has partnered up with Luxe Brands to create fragrances including 'Ari,' 'Sweet Like Candy,' and 'Thank U, Next’ as well as Cloud Pink which was launched earlier this year.
"Generating over £820m in gross revenue has apparently been thanks largely to the three fragrances: Moonlight, Sweet Like Candy, and Ari."
Beyonce – £327m
Beyonce, 42, has already released a series of perfumes including Heat Kissed, Wild orchid, and Heat Seduction, and she's set to launch a new one imminently.
12
Nick says: "The global superstar first entered the perfume industry in 2004 and has amassed a £327m fortune from it.
"This year she's releasing a new fragrance (available now to pre-order in the US) which has a much higher price point of £130,so I can imagine with the tour and her popularity this will also net her a huge amount.
"She knows her fans are not young like Ariana's so she's going for the more sophisticated wealthy market – and succeeding."
Rihanna – £65m
Thirty-five year old Rihanna's personal net worth is estimated to be a staggering £1.1bn and she's raking it in not only on her music career, but perfume and lingerie ranges too.
Nick says: "Rihanna’s scent reflects the essence of her bold and unapologetic style, capturing the spirit of empowerment and confidence she embodies.
"She has made over £65m from her Fenty beauty scent range and there is no stopping her."
Jennifer Lopez – £163m
At 54, Jennifer Lopez is worth an impressive £320m, and a large chunk of that has come from her perfume – the most iconic bottle is 'Glow', and among the most popular currently is 'One'.
Nick says: "Jennifer is one of the top selling fragrance providers ever, with over 25 different scents and they have made over £1.6bn.
"J-Lo can get a nice sweet smelling £163m in her pocket from her fragrances."
Katy Perry – £32m
Kat, 38, is no stranger to fragrances and has ten perfumes in her range with 'Indi Visible' – a scent with notes of pink pepper, purple plum and vanilla – most popular.
Nick says: "She's amassed a fortune from selling her lifestyle and her favourite smells in bottle form.
"With their cool and quirky designs, she's been selling out every time she releases a new scent.
"She's worth over £278m and her fragrance range has got her £32m alone."
Nicki Minaj – £8m
Nicki Minaj, 40, is the UK's sixth most favoured celebrity to produce perfumes, with Onika her most liked.
Nick says: "Nicki is one of the power perfume players whose brand isn’t slowing down.
"With playful designs and cool scents, Nicki is making millions from the sweet smell of success.
Read More on The Sun
MORE MAFS
MAFS UK set for explosive secret 'bonus' episode after most dramatic series yet
GUEST FROM HELL
I let my pal's son stay but he wouldn't leave… the ordeal cost me £1k
"Nicki has made £245m so far and her fragrance is now worth over £8m."
Natalie adds: "While her vocal success kicked off Nicki Minaj mania, 'Pink Friday' and 'Minajesty' reflect the star's confidence and style and will lift any outfit and make you feel more than a million dollars."
Source: Read Full Article
