From razor-thin brows to butterfly clips, Y2K beauty trends are having a major comeback – and now it’s hair gems that are going viral. Using a stamping tool you’ll probably recognise from the noughties, TikTokers have been adding tons of sparkle to their locks for festival season – and now Love Island host Laura Whitmore has got in on the action.
Interrupting our Islanders' party at Vibe Club (cough, Casa Amor) during Tuesday night's episode, the 37 year old arrived with news of a shock dumping that would be in our contestants' hands. But before she dropped that bombshell, it was her hair detailing that caught our attention, as her blonde mane was studded with gems in a very on-trend beauty moment – and Twitter was ablaze with praise for the look.
"What the actual is in @thewhitmore's hair tonight?! Cause I'm gonna need that… All those little sparkles are EVERYTHING!!" One tweeted, as another agreed, "Laura always looks immaculate! Those hair sparkles are sooo cute".
Beauty fans have been going wild for the blinged-up throwback hairstyle in recent months – with the hashtag #hairgems racking up over 53 million views on TikTok, and #howtoapplyhairgems bringing in 28k views and counting.
It all started when influencer Sophie Murray shared how she used the hair gadget before heading to a festival, in a TikTok video that’s amassed over 8 million views and 900K likes.
“Look, how fun! I’m going to a festival,” she says in the clip, before using a kid’s toy known as “The Blinger” to stamp tiny crystals into her blonde waves.
Followers quickly flocked to the comment section, with many reminiscing on their memories of using the gadget in their younger years.
“Makes me laugh that [that’s] what I used to do as a kid, all these Gen Zs are doing now as adults,” one person writes.
“When you’re finally old enough to afford and buy all the things you wanted as a little girl,” another jokes.
“I remember seeing the commercial for this in the 90s/early 2000s,” a third says, while a fourth adds, “I begged my parents for this dang thing…and now, 30-ish years later I can do it.”
Sophie writes in her caption that she purchased the styling tool from Amazon, which now – no doubt because of a rise in popularity – will now set you back £41.83. The product was on sale in Argos for just £5 but seems to have now been completely snapped up, though you can get a similar-looking tool for £8.99 here at Amazon.
The easy-to-use stamper comes with gems in a variety of colours and shapes that can be applied to clothes, accessories and stationery, but beauty fans have been loving using it on their locks. To remove the gems from your hair, the brand instructs shoppers to simply peel them off – no need to wash out.
In the past week alone, searches for “blinger hair gems” have increased by a whopping 3,100%, according to JustMyLook, along with a 773% increase in searches for “hair gems”.
Alongside baby braids and Euphoria-style makeup, we’re expecting this best-selling blinger machine to be everywhere this festival season. Nab yourself one quickly before they sell out!
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