With Christmas right around the corner, everyone's getting their homes decorated at last.
As the festive season is upon us, many Brits would be purchasing their trees.
Since John Lewis is a popular retailer for Christmas trees, it's left many customers confused over its latest product.
The retailer shared news of its "alternative Christmas tree" on Instagram where it has over 910,000 followers.
Many took to the comments section to share their frustration with a few "speechless" and "gobsmacked".
Sharing the picture on Sunday, John Lewis said: "Looking for an alternative Christmas Tree this year?
"Our Ginger Ray Balloon tree is made up of over 100 balloons and contains everything you need for a unique Christmas display."
It added: "What do you think of this festive show stopper?"
The Ginger Ray Novelty Balloon Christmas Tree is £25 on the John Lewis website and has 108 Latex Christmas Balloons.
But the tree was ridiculed online with many claiming it's "plastic tat" which is "bad for the environment", reports Liverpool Echo.
One customer said: "That it's completely unsustainable for just a few days of the year."
Another added: "How in such a large company did one single person not realise this was a bad idea?"
A third claimed: "Not eco friendly is it?!"
While a fourth wrote: "Speechless! More disposable rubbish to wreck the planet.
"I really hope you aren't using helium to blow the balloons up as well."
However other customers liked the look of it as one said: "I love this," as a second agreed: "How gorgeous is this?"
A spokesperson told the publication the product is 80% biodegradable and the retailer is always looking for ways to be sustainable.
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